Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Marketing Management » CabinetM shows your martech integrations in Stack Map visualization update

CabinetM shows your martech integrations in Stack Map visualization update

The martech management tool is available to CabinetM's Professional and Enterprise subscription users.

Amy Gesenhues on December 4, 2019 at 2:37 pm | Reading time: 2 minutes
CabinetM Stack Map visualization tool

CabinetM has released a new version of its Stack Map visualization tool that allows martech teams to create a visual of their martech stacks. Updates include the ability to:

  • Isolate products within the martech stack to identify which platforms are dependent on one another.
  • See non-integrated martech solutions alongside integrations — making it easy to identify integration requirements.
  • Upload a custom backdrop to differentiate technology attached to different business contexts (customer journey products, sales tech solutions, etc.)
  • Fully document all integration details within the stack, which can then be exported in a PDF.
  • Export the Stack Map image as a PNG file.

Why we should care

CabinetM CEO Anita Brearton says it’s not unusual for martech stacks to include upwards of 100 to 250 technology tools. Managing a martech stack of that size is no small task, and keeping external teams aware of available marketing technology can be just as difficult.

CabinetM’s Stack Map helps martech teams stay on top of their martech stacks and integration details, while providing a visual representation of the available marketing technology that can be shared with external teams and company executives. (Never has the adage “a single picture is worth a 1,000 words” ever been more true than a visualization tool that highlights how a 100+ technology platforms are inter-connected.)

More on the news

  • The Stack Map visualization tool is available to CabinetM’s Professional and Enterprise subscription users.
  • The Stack Map interactive features make it possible to click on integration links to see more information on how products are integrated and how data flows through different solutions.
  • The Stackie Awards celebrate companies’ martech stack visualizations. Learn how to enter the 2020 Stackie Awards and check out this year’s winners for inspiration.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Will in-person events continue to be impacted as COVID constantly reinvents itself?
    Marketers say biggest challenge is getting cross-department alignment
    Study: Marketing automation teams mired in execution, neglecting strategic priorities
    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing ManagementMarketing Operations

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.