CabinetM shows your martech integrations in Stack Map visualization update

CabinetM has released a new version of its Stack Map visualization tool that allows martech teams to create a visual of their martech stacks. Updates include the ability to:

• Isolate products within the martech stack to identify which platforms are dependent on one another.
• See non-integrated martech solutions alongside integrations — making it easy to identify integration requirements.
• Upload a custom backdrop to differentiate technology attached to different business contexts (customer journey products, sales tech solutions, etc.)
• Fully document all integration details within the stack, which can then be exported in a PDF.
• Export the Stack Map image as a PNG file.

Why we should care

CabinetM CEO Anita Brearton says it’s not unusual for martech stacks to include upwards of 100 to 250 technology tools. Managing a martech stack of that size is no small task, and keeping external teams aware of available marketing technology can be just as difficult.

CabinetM’s Stack Map helps martech teams stay on top of their martech stacks and integration details, while providing a visual representation of the available marketing technology that can be shared with external teams and company executives. (Never has the adage “a single picture is worth a 1,000 words” ever been more true than a visualization tool that highlights how a 100+ technology platforms are inter-connected.)

More on the news

• The Stack Map visualization tool is available to CabinetM’s Professional and Enterprise subscription users.
• The Stack Map interactive features make it possible to click on integration links to see more information on how products are integrated and how data flows through different solutions.
• The Stackie Awards celebrate companies’ martech stack visualizations. Learn how to enter the 2020 Stackie Awards and check out this year’s winners for inspiration.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.