Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Your recipe for success includes: The concept of the Content Marketer’s Funnel is reminiscent of a sales funnel. It provides businesses with a structured yet flexible framework to create content that seamlessly guides buyers through their journey, from the initial introduction to the decisive purchase.
An exclusive survey of 1,500+ marketers across the globe and B2B/B2C industries, packed with content insights on content personalization, measuring content performance, and tying content to ROI. Find out what else your peers told us and why Robert Rose of The Content Marketing Institute calls this “extraordinary” research. Because content really does matter, download your […]
91% of organizations are pursuing digitization, yet according to Gartner, only 40% are successfully achieving it. In this eBook, executives at NBCU, Nexstar, Fortune Magazine, and Marketplace share best practices and common pitfalls from their own digital transformation journeys. You’ll learn: How customer-centered digitization can become a competitive advantage Which emerging technologies are helpful, and […]
What is a decoupled CMS? Traditionally, a full-featured Content Management System (CMS) like WordPress directly renders the user experience of your site in a web browser. A decoupled CMS consists of a separate front end user experience, delivering content from the CMS via an API. Because the back and front ends are “decoupled,” the user […]
As the audience of your website grows, it becomes more challenging to publish content that is relevant to all readers. Personalization gives the ability to profile each user’s behavior and capture their preferences, allowing the display of more relevant content to keep them engaged, ultimately increasing conversions. However, according to Gartner, 74 percent of marketing leaders […]