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Deloitte Digital’s latest study uncovers how 1,395 U.S. marketing leaders are navigating today’s shifting landscape—where expectations are rising, but budgets often aren’t. The report dives deep into how CMOs are prioritizing budgets, structuring teams, defining KPIs, and selecting technologies to meet business goals. It reveals what’s working, what’s not, and where the most effective investments […]
More content. More relevance. More speed. More impact. Today’s marketers often find themselves juggling competing—and equally urgent—priorities. Consumers expect personally relevant, emotionally attuned and useful content that meets them where they are. Businesses need content that engages new leads, drives new revenues and cements long-term loyalty. Marketing leaders recognize these expectations likely can’t be met […]
Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s latest research underscores that personalization has become even more critical and more brands seeing it as a central pillar of their customer strategies. The brands fully embracing personalization are each realizing strong value for their business. But it doesn’t stop there. Brands are equally committed […]
In today’s digital era, content plays a critical role in the relationship between consumers and brands. Successfully driving purchasing decisions and achieving loyalty requires brands to deliver effective content at higher rates than ever. While Gen AI has helped fuel content output, more isn’t always better. Companies need to shift their focus from volume to […]
Consumers are increasingly choosing brands that make them feel understood as individuals. Brands that excel at personalization are soaring past their revenue goals because their customers buy more, more often, and remain loyal over time. Compared to peer brands with low personalization maturity, brands that excel at personalization are … • 48% more likely to […]
Deloitte Digital’s latest research on personalization identifies how brands can pinpoint the right depth and breadth of personalization to generate greater impact. It sheds light on how successful brands approach personalization as a reciprocal exchange in which brands not only drive business impact but enrich the lives of their customers. Join Deloitte Digital’s Leala Crawford, […]
Social-first brands are repositioning social media at the core of the entire brand and customer experience. Deloitte Digital research reveals that these leading organizations achieved an average revenue increase of 10.2% as a direct result of their social strategies. Join Kenny Gold, US Head of Social, Content, and Influencer at Deloitte Digital and Christina Kavalauskas, […]
More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors, but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. B2B customers are less inclined to spend company dollars if they have to navigate convoluted manual processes, […]
A new report from Deloitte Digital provides an inside look at how leading companies are collaborating with generative AI to transform content marketing. Key findings include: Learn more about how generative AI is fueling a content marketing revolution. Download the full report now.
According to Deloitte Digital’s newly released research, 46% of marketers will deploy GenAI in their content production by 2024. Will you be one of them, or are you still wondering if GenAI is for you? Join Deloitte Digital’s Todd Brownrout and Jenny Kelly to hear more about the research, discover strategies for utilizing GenAI to […]