Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies to reduce cost-per-click by addressing both pre- and post-click stages.
You got the click! …Now what? Digital ad spend keeps rising – 70% of marketers expect to increase their paid social budgets this year, while 65% plan to spend more on search, according to Marin’s most recent The State of Digital Advertising report. But are your conversions keeping pace? Are you so focused on getting […]