Marketing Operations
New approaches to affiliate marketing
Real-time data and personalization increase conversions.
Rodric J. Bradford was an Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.
Data
Reasons for marketers to add drones to the martech stack
From monitoring foot traffic to creating aerial imagery, drones have a lot to offer marketers.
Agile Marketing
Agile brings project management concepts to marketing
Agile is gradually permeating the marketing space.
Marketing Operations
How marketers can be more efficient with their data and operations
Questions to ask about your data stack.
Performance Marketing
Must-know tips for boosting your video strategy
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement.
Customer & Digital Experience
How to approach video strategy like a marketing technologist
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement.
Marketing Operations
How marketers should plan for implementing automation
Planning and goal-setting prior to implementation is key to success.
Customer & Digital Experience
How marketers can get the highest ROI out of podcasts
Planning, content and guest selection are at the foundation of a successful podcast strategy.
Marketing Operations
How martech was used in the reorganization of Thomson Reuters
Reorganization of martech stack saves 600 FTE hours per month.
Data
Why journey mapping is important for companies with multiple brands
Mapping is important to see how customer jumped from one brand to another
Customer & Digital Experience
The growing importance of content analytics
Analysis and measurement is foundational for content efficiency.
Digital Transformation
Building more resources for Blacks in technology
Resources for Blacks in technology continue to grow.
Email Marketing
How to bring more value to your email marketing
Adding value to email marketing will be extremely important in outreach to Generation Z.
B2C Marketing
Amperity’s new generation CDP targets enterprise B2C
Amperity CDP targets the retail industry.
Data
Why DX is about much more than football for the Minnesota Vikings
The football organization said its enhanced DX embraces social change as much as football.
Marketing Operations
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations.
Performance Marketing
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget.
B2B Marketing
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy.
Customer & Digital Experience
Martech responds to the pandemic
MarTech Live and guest Anita Brearton discuss the role of marketing operations during the COVID pandemic.
Marketing Operations
How the pandemic has affected martech decisions
While some companies grind to a halt, others found new need for technology to support a work-from-home marketing team.