Marketing Operations
New approaches to affiliate marketing
Real-time data and personalization increase conversions.
Rodric J. Bradford was an Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.
Marketing Operations
Real-time data and personalization increase conversions.
Rodric Bradford | Oct 27, 2020 at 10:11 am ETData
From monitoring foot traffic to creating aerial imagery, drones have a lot to offer marketers.
Rodric Bradford | Oct 23, 2020 at 12:02 pm ETAgile Marketing
Agile is gradually permeating the marketing space.
Rodric Bradford | Oct 21, 2020 at 10:47 am ETMarketing Operations
Questions to ask about your data stack.
Rodric Bradford | Oct 19, 2020 at 11:05 am ETPerformance Marketing
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement.
Rodric Bradford | Oct 16, 2020 at 11:53 am ETCustomer & Digital Experience
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement.
Rodric Bradford | Oct 16, 2020 at 11:48 am ETMarketing Operations
Planning and goal-setting prior to implementation is key to success.
Rodric Bradford | Oct 14, 2020 at 1:00 pm ETCustomer & Digital Experience
Planning, content and guest selection are at the foundation of a successful podcast strategy.
Rodric Bradford | Oct 14, 2020 at 11:58 am ETMarketing Operations
Reorganization of martech stack saves 600 FTE hours per month.
Rodric Bradford | Oct 9, 2020 at 4:03 pm ETData
Mapping is important to see how customer jumped from one brand to another
Rodric Bradford | Oct 2, 2020 at 3:12 pm ETCustomer & Digital Experience
Analysis and measurement is foundational for content efficiency.
Rodric Bradford | Oct 1, 2020 at 10:23 am ETDigital Transformation
Resources for Blacks in technology continue to grow.
Rodric Bradford | Sep 28, 2020 at 10:10 am ETEmail Marketing
Adding value to email marketing will be extremely important in outreach to Generation Z.
Rodric Bradford | Sep 25, 2020 at 9:59 am ETB2C Marketing
Amperity CDP targets the retail industry.
Rodric Bradford | Sep 23, 2020 at 11:17 am ETData
The football organization said its enhanced DX embraces social change as much as football.
Rodric Bradford | Sep 21, 2020 at 10:17 am ETMarketing Operations
Implementing agile marketing in the planning process results in better internal communications and client relations.
Rodric Bradford | Sep 16, 2020 at 3:10 pm ETPerformance Marketing
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget.
Rodric Bradford | Sep 16, 2020 at 10:44 am ETB2B Marketing
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy.
Rodric Bradford | Sep 15, 2020 at 10:02 am ETCustomer & Digital Experience
MarTech Live and guest Anita Brearton discuss the role of marketing operations during the COVID pandemic.
Rodric Bradford | Sep 14, 2020 at 2:22 pm ETMarketing Operations
While some companies grind to a halt, others found new need for technology to support a work-from-home marketing team.
Rodric Bradford | Sep 14, 2020 at 2:17 pm ET