The driving force behind the new Porsche digital brand experience
Building a digital experience for the 21st Century.
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Rodric Bradford's latest articles
Getting the C-Suite to buy in on agile marketing
Look for way to highlight budget implications, effect on sales that agile workflows are driving.
Why ‘modelers,’ the data experts in marketing technology, are so needed now
It's in how they think compared to other roles in the marketing team that makes them incredibly valuable
The need to take a fresh look at consumer data
COVID really means rethinking customer data and journeys from the basics up.
Marketers expect slight cut to martech budgets, but new platforms still the focus
Of course, virtual events technology is getting a good degree of attention from marketing teams, our survey found.
Building a better Budweiser eCommerce platform
AB InBev found the commerce and supply chain features it needed in VTEX.
The importance of data and analytics to Adidas
We look at just one surprising finding from our Forecast 2021 poll.
Marketing data and analytics were always important, but now more than ever
Organizations are putting more emphasis on hiring data experts as the pandemic brings more customers into digital experiences.
10 tactics to improve your email marketing campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers.
How the Washington Post’s digital platform has evolved into a DX machine
What started as a home grown publishing platform has become an impressive piece of martech with content, experience and commerce all built in.
How the banking and financial services industries have turned digital
New kinds of services and platforms are helping banks with digital transformation.
Agency commits to equality in influencer marketing
And sets itself measurable goals.
Release Notes: Intercom brings new features to the customer conversation
Building engagement through conversational tools.
How the auto sales industry is transforming into digital dealerships
Bringing the car-buying experience into the 21st century.
How visual commerce is transforming the customer experience
What is visual commerce and how does it prove ROVI?
Back to school with Adobe
Adobe is putting its digital muscle behind distance learning for teachers and students.
Selecting the right digital platform for a virtual event
The decision-making process behind madconNYC.
Release Notes: Jivox launches purchase predictions for eCommerce
The solution generates and actions real-time purchase predictions.
Tips on building your virtual event
Platform, performance and testing are vital in the virtual world.
Release Notes: Leadsift partners with Intentsify to enhance data activation
Leadsift gathers intent data, Intentsify actions it.
Michael Phelps and Kane Brown are leading this month’s virtual event revolution
How PR Week and Pandora are embracing the virtual.
Release Notes: CRM + project management = Insightly’s new mobile app
Also provides faster and more secure access to CRM platform.
Release Notes: Button’s Reach offers deep linking and app-tracking for affiliate channels
Early adopter has already experienced 50% increase in revenue-per-click.
Martech training options expand under COVID
Digital training assumes new urgency as the workforce is re-imagined under COVID.
How AI and video marketing can work together in the time of COVID
Selling luxury real estate remotely using AI and video.
How to advance Black leaders in martech
Industry organizations and corporate resources play a key role in academic-to-professional pipeline.
How marketing organizations can focus on advancing women in martech
Mentor programs are seen as vital by many women.
Clean and fast content unleashes marketing’s potential
Stepping up to the challenge of delivering ever-changing content across multiple channels
Best practices for making martech purchases in the next fiscal year
IT is regaining its voice in martech purchase decisions, survey finds.
Taboola amplifies Bombas 2020 Pride Collection
Taboola Feed drives content to premium publishers.
New digital identity strategies needed … now
Innovative digital identity strategies are needed to increase customer engagement, generate revenue, and maintain high privacy standards.
CDP Maturity Model: 7 steps to CDP heaven for data management
Being able to manage customer data efficiently can transform marketing performance, platforms say.
Why an agile approach to digital experience is a must
Waterfall is dead. Experts say nimble approach to creating web, content experience is the only way.