Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also moving forward.

CCPA opt-out handling

Publishers can enable Funding Choices to collect opt-out requests from California residents and comply with CCPA. It is integrated with Ad Manager for desktop and mobile web visits.

“Funding Choices detects when a user from California visits a website, shows a CCPA message that allows the user to opt out of the sale of their personal information, and communicates the user’s choices with the publisher’s advertising partners,” wrote Vegard Johnsen, senior product manager for ads privacy and safety at Google in a blog post Thursday.

CCPA enforcement began July 1. The privacy regulation applies to certain businesses, but most publishers need to allow California consumers to opt-out of third-party data transfers and be able to demonstrate compliance to regulators. All companies covered by CCPA must “[p]rovide a clear and conspicuous link on the business’s Internet homepage, titled ‘Do Not Sell My Personal Information,’ to an Internet Web page that enables a consumer, or a person authorized by the consumer, to opt-out of the sale of the consumer’s personal information.”

TheIAB released its CCPA Compliance Framework in December for “publishers who ‘sell’ personal information and those technology companies that they sell it to.”

TCF integration for GDPR finally arriving

More than a year after signing a contract with IAB Europe to join the Transparency and Consent Framework (TCF), Google says it is now integrating Funding Choices with TCF 2.0

“In advance of Google’s integration into the framework, publishers can start testing new IAB Europe TCF v2.0 messages today,” said Johnsen.

TCF v2.0 launched in August 2019. It is a framework for publishers, technology vendors, agencies and advertisers designed to communicate with end users about how their data is being used, while also providing an opportunity for users to object, for GDPR compliance.

In January 2019, Google was hit with a relatively minor 50 million euro penalty ($56.8 million) for not being sufficiently transparent about the use of personal information and not obtaining specific consent for ad-targeting purposes under GDPR. The company’s appeal of the GDPR fine was dismissed in June.

More on Funding Choices

Google initially designed Funding Choices as an anti-ad blocking tool for publishers, it then added consent messaging and management for GDPR and now CCPA.

It is integrated with Ad Manager and AdMob and publishers using either of those Google ad servers will find a button called “Manage consent with Funding Choices” in the interface.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.