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Lenovo Corporation is attempting to increase its brand exposure in the US and started doing TV spots in the US leveraging Google TV Ads in December 2010. The question is — Did it work? Through a joint effort between Lenovo, Covario, and Google the attribution of brand lift from the Google TV Ads was tracked, […]
Attribution management is one of the hottest topics on the minds of marketers today. As marketers and agencies have more channels and measurable tactics available to them, they are creating more touchpoints with prospective customers than ever before. And consumers have more options than ever — online and offline — as to how they choose […]
As PPC advertising has become an integral part of most marketing budgets, costs have risen dramatically. Keywords that were $1 last year may be twice as expensive this year. What’s a marketer to do? This webcast will explore the recent upward trends in the cost of PPC advertising and will provide some actionable solutions to […]
Search marketing has become a key ingredient for driving traffic to websites. As potential customers use search engines to look for products or services, every business wants its website to show up first. The successful sites are those that use search marketing to drive trusted traffic and convert searchers into customers. What are the basics […]
In this webcast we’ll look at international SEO from the perspective of UK and European practitioners. Erica Schmidt, Global Search Director at iProspect, will discuss what goes into an effective international SEO campaign, particularly one that’s managed outside the US. She’ll explore the similarities and differences facing international search marketers, including: International link building campaigns […]
This webcast goes beyond the basics of Facebook advertising, into the realm of testing and optimization. Merry Morud of aimClear will discuss multi-variate testing, taking attendees beyond ad creation and segmenting into an understanding of the nuances of segmenting, and how to test and optimize ads. Attend this webcast and sharpen your Facebook advertising skills! […]
SMN kicks off the New Year with answers to your questions about search marketing and advertising in 2011. Search industry experts Danny Sullivan and Chris Sherman will take questions from the audience — both before the webcast and during this one-hour special webcast. Topics will likely include everything from the impact of Twitter and Facebook […]
This webcast will provide an overview of Facebook advertising for search marketing professionals. If you’re already adept at PPC advertising and marketing, find out what’s the same — and what’s not — with Facebook advertising. PPC and social media marketer Ryan Lash will explore what every search engine marketer needs to know about Facebook advertising […]
Thursday, May 22, 2008 – 1:00 PM EDT (10:00 AM PDT) Speaker: Chris Sherman, Executive Editor, Search Engine Land View this webcast Big Brand SEO’ now! Webcast Details In theory, search engine optimization is a process that’s the same whether you’re optimizing a site with ten pages or ten thousand. But in practice, SEO […]