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Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns take off from average to a very valuable investment – especially when compared to other online media strategies. But how do you justify the cost to your management? Can you show a positive economic impact resulting from […]
With so many recent developments in the world of international search, how do you know where to focus your efforts? Covario’s global SEO experts Maria Whatley and Elena MacGurn, along with Lenovo’s Donna Bedford, will lead a discussion of the latest trends, international search engine updates and country-specific expectations to be considered in this year’s […]
How many companies are making good business decisions with their online data? Attend this webcast as the experts at Covario share cross device trends and barriers, A/B testing techniques, differentiated conversion rates between paid and organic search, attribution modeling, and why it’s important to have the correct model in place to help your business. Join […]
Spanish is now the second most widely spoken language in the World (second in the US), and 80% of Spanish-language Google queries in the US are done in the English-language Google interface. As the Hispanic population grows in the US, online Spanish language search queries are also expanding. Many businesses have yet to consider that […]
Do you really know what marketing channels are driving conversions? Join the experts at Covario as they share real case studies that demonstrate the importance of using attribution to better understand the path to conversion, to reveal and maximize cross-channel online marketing opportunities. Learn how to develop a smarter strategy that includes going beyond last […]
Social signals including shares, Likes, Tweets, and Pins are changing where, when, and how people search. Up to 70% of the visitors to any campaign site come from Social Sharing. Social visitors that originate from sharing – convert up to four times higher than conventional visitors. This rapid evolution in consumer behavior is creating big […]
Using an outside source for search engine marketing (SEM) services can help your search campaigns take that leap from average to an incredibly valuable and quantifiable investment. But how do you justify the cost to your management? Can you show a positive economic impact resulting from an SEM or paid search services contract? Commissioned by […]
In 2011, U.S. advertisers spent more than $32 billion for online advertising — yet average online conversion rates were below 3 percent and bounce rates up to 85 percent. Spending thousands or millions of dollars to drive traffic to your website, only to have a very small percentage of people convert and prospects bounce off […]
When Google announced the important changes to their algorithms at the end of 2011 –we called in the experts to explain which ones were critical and how to maximize search efforts for the New Year. We want to know how it’s going? In this webcast our panel of experts including Chris Sherman, Search Engine Land’s […]
Navigating the constantly shifting online waters is a complex task. Throwing caution to the wind may land a site at the bottom of the “Google Ocean”. As master and commander of a website’s SEO, how does one manage the day-to-day health of the site’s performance while mapping a course to even greater treasures? Join Covario […]
When Google announced the important changes to their algorithms at the end of 2011 –we called in the experts to explain which ones were critical and how to maximize search efforts for the New Year. We want to know how it’s going? In this webcast our panel of experts including Chris Sherman, Search Engine Land’s […]
In the past few months, Google has announced several important changes to its algorithms, from changes in encryption to rich snippets, from an emphasis on fresh content to a change in how paid search ads are displayed. Learn which ones are critical and how to maximize search efforts for the New Year. Find out how […]
After researching the Facebook pages of over 100 top national advertisers, Covario uncovered which brands use Facebook well and which don’t. See Where Today’s Top 100 Advertisers’ Biggest Brands Rank & How To Improve Your Presence Everyone knows that today’s consumers spend more and more time on Facebook. So advertisers, eager to reach their customers, […]
Search marketers are learning a new equation: Facebook + Google = $$$$. In 2011, search marketers are augmenting their search marketing efforts to include coordinated campaigns on Facebook and Twitter. Why? Consumers are spending more time on social media networks, and the impact of digital ads is improving rapidly. Advertising on social media is moving […]
Lenovo Corporation is attempting to increase its brand exposure in the US and started doing TV spots in the US leveraging Google TV Ads in December 2010. The question is — Did it work? Through a joint effort between Lenovo, Covario, and Google the attribution of brand lift from the Google TV Ads was tracked, […]