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This eBook from Acquisio is going to make you look in-the-know about AI and machine learning and how these hot topics apply to marketing. Understand the data science behind machine learning and how marketers are harvesting this science to solve complex problems. Learn the challenges, the benefits and the risks around machine learning technology. After […]
Every year, Acquisio collects PPC and digital marketing predictions from experts, thought leaders and emerging minds in the industry to help marketers like you prepare for the year ahead. From micro-audience personalization to voice search advertising to artificial intelligence, the experts are chiming in on what to expect from digital in 2017. Complete the form […]
Thursday, June 14, 2012 1:00 EDT (10:00 PDT) You know the old adage – what came first the chicken or the egg? Let’s say, “brand awareness” is the chicken and “search” is the egg. It’s not really important which came first – what matters is that the two go hand in hand. For advertisers, this […]
Do you feel like the management of your vast amounts of data has become a crime scene? These days the massive amount of data we assimilate from our marketing campaigns can cause chaos IF it is not set up and organized, from the get-go. Learn how to prepare your marketing campaigns to realize long-term successful […]
The future of the search agency is dependent on your ability to improve your client’s campaign performance. The key to growing your business is to manage the performance of your client’s campaigns more efficiently while freeing up time to focus on new business growth. It’s really as simple as that. So how do you do […]
Managing PPC accounts involves spending lots of time doing lots of little things. If you are doing this manually you know you are spending countless hours everyday analyzing stats about the position, conversion and cost of one client’s keywords. Your time is too valuable to do this for every one of your clients. As an […]
Search marketing is growing up. Mobile has become one of the largest areas of growth in search. As a search professional you already know there are already hundreds of millions of mobile searches conducted every week. Do you know – Who’s searching for you on mobile devices? When are they Searching? How are they searching? […]
No question about it – the agency landscape has been shifting recently. With addition of new channels such as social and mobile, plus the introduction of new advertising technologies, search agencies must adapt in order to succeed. This webcast features Sean Corcoran of Forrester Research, who will discuss the evolution of the Search Agency, and […]
Retargeting has become a popular — and effective — way to deliver more targeted ads to prospects and consumers further up the sales funnel. It can also involve a variety of strategies and tactics in order to be successful. This webcast will cover what retargeting is, what types of creative strategies you can adopt, and […]
It’s been said that ‘social media is the new SEO.’ This webcast explores the impact of social media on search marketing and what marketers need to know about how the two are inter-connected. Facebook advertising continues to be hot — as marketers and advertisers see positive results from their campaigns. This webcast explores how to […]
What happens when you take a mature PPC campaign and mix it up with some Facebook advertising? How much lift does Facebook really add? Drawing from a specific case study, Dan Thut of Rocketer will demonstrate how to use Facebook Ads to grow the volume and efficiency of a PPC campaign. Find out why using […]
This webcast goes beyond the basics of Facebook advertising, into the realm of testing and optimization. Merry Morud of aimClear will discuss multi-variate testing, taking attendees beyond ad creation and segmenting into an understanding of the nuances of segmenting, and how to test and optimize ads. Attend this webcast and sharpen your Facebook advertising skills! […]