This week’s AI-powered martech releases

A brief look at the incredibly high costs of building, training and operating AI, along with our roundup of this weeks martech-related releases.

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The cost of building, training and operating AI is enormous. At SemiAnalysis, Dylan Patel and Afzal Ahmad estimate it cost Google more than $100 billion for just the servers and networking needed to add ChatGPT/Bard to every search.

On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.” Those updates cost money and while we don’t know how much any of these companies are making from AI, Patel and Ahmad estimate that for Google each search brings in less than half a cent in revenue. Of course, with enough searches that adds up to quite a bit.

The economics of AI have been mostly ignored since the ChatGPT frenzy kicked off in December. Look for them to move center stage soon.

And now, here are this week’s AI-powered martech releases, features and enhancements.

  • Adobe introduces three new AI abilities: Firefly Vector Model, Firefly Design Model, and Firefly Image Model 2. Firefly Vector Model creates line-based objects that can easily be reshaped and edited in Adobe Illustrator and similar tools. Firefly Design Model will be incorporated in Adobe’s Web-based Express tool and allow a creator to use text to describe what they want to create. Firefly Image Model 2 is an updated version of the text-to-image tool the company debuted in March. The new model is designed to offer higher resolution, render people more accurately and be more faithful to creators’ text descriptions.
  • Writesonic’s Botsonic is an AI chatbot powered by OpenAI’s GPT-4. It can make product recommendations, drive solutions and provide human-like interactions. It offers levels of autonomous decision-making and personalized user experiences.
  • Optimizely’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. It embeds both native and external AI capabilities into the entire marketing lifecycle. Features include: Opal, a new way to engage with Optimizely’s AI to surface insights, review recommendations and create new content; and the use of business-focused language learning models (LLMs) to create enhanced AI-generated content that includes specific industry knowledge.
  • Zeta Global’s Zeta Marketing Platform (ZMP) now has AI-enabled capabilities. These include: the Zeta Opportunity Engine which delivers real-time answers to marketers’ questions and generates content across topics including user onboarding, product support and reporting; analysis of data to forecast and identify revenue opportunities; visualization of campaign-related revenue and optimizations; predictions of the potential impact of recommended actions; and forecasts of media spend for more informed decision making.
  • Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration. FastrAI is built into the Fastr Frontend platform. It ensures all AI-generated content is optimized for accessibility and SEO; is restricted to leverage brand guidelines (like typographies, colors and logo marks) and owned content; supports core web vitals (ensuring optimized design and API calls for fastest rendering) and delivers multi-language support, providing the ability to scale to as many locales as needed.
  • Zefr’s AI-powered Brand Suitability Solution is now available across Facebook and Instagram Reels. This provides brands with transparency into their content adjacencies on Reels, enabling them to explore new reach opportunities and engage a more expansive audience. Zefr’s brand suitability verification solution for Reels provides advertisers with an intuitive Atrium dashboard, showcasing content-level examples, risk levels and impression data aligned to the GARM Safety and Suitability standards.


About the author

Constantine von Hoffman
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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