MarTech Today: Takeaways from MarTech 2017, Pinterest’s image recognition & Programmatic 3.0

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• 3 key takeaways from MarTech San Francisco 2017
  May 16, 2017 by Sheldon Monteiro
  Contributor Sheldon Monteiro insightfully wraps up the key themes of last week’s meeting of the martech minds.
• Brainshark partners with another sales content partner, Seismic
  May 16, 2017 by Barry Levine
  Following an integration with Highspot several months ago, this new Brainshark combo also merges sales training/coaching with sales content management.
• AdRoll launches ABM capabilities for personalized programmatic ad campaigns
  May 16, 2017 by Ginny Marvin
  The account-based marketing solution integrates with CRM and marketing automation platforms to target key accounts with advertising.

From Marketing Land:

• Pinterest will use image recognition to target ads, including in Lens results
  May 16, 2017 by Tim Peterson
  Pinterest will parse the objects in an image to include ads in galleries of related pins.
  
• 35 ways to improve SEO & SEM performance, only at SMX Advanced
  May 16, 2017 by Marketing Land
  More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year. See who’s speaking. SMX Advanced attendees return year […]
  
• Instagram copies Snapchat’s selfie masks, as Facebook and Messenger already have
  May 16, 2017 by Tim Peterson
  Instagram could also copy Snapchat by selling sponsored face filters to advertisers.
  
• IAB releases final Dynamic Content Ad Standard
  May 16, 2017 by Ginny Marvin
  The schema is now available to create, serve and measure programmatic personalized ads.
  
• What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue
  May 16, 2017 by Rob Rasko
  Columnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for future use and lock it in a guaranteed contract.

From Around The Web:

• 5 Questions to Ask When Approaching Digital Analytics Data, ConversionXL
• Apple’s New Campus: An Exclusive Look Inside the Mothership, WIRED
• Introducing Mavo: Create Web Apps Entirely By Writing HTML!, Smashing Magazine
• What Is a Favicon? (And How to Add One to Your WordPress Website), WPExplorer
• Email automation 101, VerticalResponse
• Viant Advertising Cloud Named Best Performance Marketing Technology, PR Newswire
• An Ad-Tech Firm and a Survey Player Want to Improve Programmatic Buying by Pre-Screening Audiences, Adweek
• The Marketing Impact of AI & Machine-Learning: 3 Predictions, MarketingProfs
• Amazon Announces “Notifications for Alexa” Feature Is Coming Soon – Sign-Up to Stay Tuned, Amazon Alexa Blogs
• Amazon begins rewarding top-performing Alexa Skill developers with direct payments, TechCrunch

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.