IAB Tech Lab releases final Dynamic Content Ad Standard
The schema is now available to create, serve and measure programmatic personalized ads.
Spy on Any Website
After a public comment period, the IAB Tech Lab has updated and ratified the standard for creating dynamic content ads, first introduced last October.
The schema will enable developers, ad content management systems, ad servers and media platforms to efficiently create, serve and measure ads that are dynamically personalized based on user factors such as gender, location, weather and language.
A demo tool shows examples of the standard in use to create a dynamic based on gender and weather, geography and language, as well as audio examples. Users can generate the JSON code for each example.
The standard is designed to meet the requirements of current ad formats, and Diaz Nesamoney, founder and CEO of Jivox and co-chair of the IAB Tech Lab Dynamic Content Ad Standards Committee, believes it could probably be used in future formats. “I am sure we will soon see Chatbot ad formats using this standard and, who knows, maybe even VR ads using this standard,” said Nesamoney in a statement.
The dynamic content ad standard is available for download here.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
AXA, Suncorp, Idomed, Heineken, and Molson got big business results from small creative ideas, showing a different model for earning attention.
Read More
New research found marketers invest in targeting, AI, and creative while neglecting the post-click experiences they say drive paid media ROI.
Read More
Free tools have lowered the cost of marketing mix modeling, but data quality and human expertise remain the biggest barriers to success.
Read More
IAB Tech Lab's proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request.
Read MoreRelated Articles
AXA, Suncorp, Idomed, Heineken, and Molson got big business results from small creative ideas, showing a different model for earning attention.
Read More
New research found marketers invest in targeting, AI, and creative while neglecting the post-click experiences they say drive paid media ROI.
Read More
Free tools have lowered the cost of marketing mix modeling, but data quality and human expertise remain the biggest barriers to success.
Read More
IAB Tech Lab's proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request.
Read More