Innovid teams with Tapad to target video ads at users across devices

This is the first time Innovid can follow an individual from device to device, and the first partnership by Tapad with a global ad provider.

Barry Levine on April 12, 2017 at 11:59 am

Video marketing platform Innovid is now able to deliver video ads to the same user across their devices, thanks to a partnership announced this week with cross-device identity provider Tapad.

This is the first time that Innovid has employed cross-device identification, SVP of Product Ronnie Lavi told me.

He noted that advertisers will now be able to retarget a potential customer across devices, deliver the most effective sequence of ads across devices and provide a related experience as users move from device to device.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.