Heinz “Wiener Stampede” Super Bowl Ad Launches Brand’s #MeetTheKetchups Campaign
Today, Heinz released both its official 30-second Super Bowl spot and an extended version of the ad.
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Set to Harry Nilsson’s classic, “I Can’t Live If Living Is Without You,” Heinz’s Super Bowl 50 “Wiener Stampede” aims to pull the heartstrings of dog lovers — and hot dog enthusiasts — everywhere.
Launching the brand’s #MeetTheKetchups campaign, Heinz’s spot combines the humor of its ketchup and mustard characters with the feel-good emotional tug of lovable little wiener dogs, dressed as hot dogs and racing toward the condiment-clad characters.
“We are launching this campaign during one of the most-viewed events of the year, so that everyone can see that great taste runs in the entire Heinz family,” says Heinz marketing VP Michelle St. Jacques.
Created by DAVID Miami, Heinz will air its 30-second spot during the third quarter of the Super Bowl. The brand says its campaign will be supported with a “fully integrated marketing campaign” that includes PR, social and digital efforts.
Today, the brand released both its official Super Bowl ad and a 60-second extended cut.
Heinz Official Super Bowl 50 Ad
Extended Version Of Heinz Official Super Bowl 50 Ad
While its #MeetTheKetchups is a new campaign, the brand’s “Heinz Ketchup” and “Heinz Yellow Mustard” characters played a role in its 2015 “Ketchup’s Got a New Mustard” campaign, also created by DAVID Miami. This year’s campaign aims to introduce audiences to more of Heinz’s product line.
“Everyone knows and loves Heinz Ketchup, but they may not realize that we offer a range of products for almost any taste,” said St. Jacques.
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
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