Google To Close Google Reader On July 1

Google Reader user? Say goodbye. Google has announced the service is closing on July 1.

The news came today in a “Spring Cleaning” blog post from Google, where the company said:

We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. While the product has a loyal following, over the years usage has declined. So, on July 1, 2013, we will retire Google Reader.

Users and developers interested in RSS alternatives can export their data, including their subscriptions, with Google Takeout over the course of the next four months.

On the Google Reader blog, Google said similar words, with a more personal “we’re sad too” addition:

We have just announced on the Official Google Blog that we will soon retire Google Reader (the actual date is July 1, 2013). We know Reader has a devoted following who will be very sad to see it go. We’re sad too.

There are two simple reasons for this: usage of Google Reader has declined, and as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience.

Google Reader also has a new help area about the closure.

Overall, I was pretty amazed to read this. While much news reading behavior has moved to social networks these days, I know plenty of dedicated Google Reader users. It was also pretty much the last of the major news reading services standing.

Postscript: Need alternatives? See our 12 Google Reader Alternatives and Need A Google Reader Alternative? Meet Newsblur stories. Also see: Digg: We’re Building A Google Reader Replacement.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.