Good morning: The more diverse your team, the more successful it is

How do you find the people who aren't at your table?

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Good morning, Marketer, hope your martech is stacked in your favor. 

As marketers our job is to bring people to the table. We do this by using information to create a product or service that appeals to them. If we wind up with a crowded table, we’re good, right? Maybe, maybe not.

Are we getting as many people as we can? Who didn’t we appeal to? That’s why diversity and inclusion is so important. We won’t know about diverse viewpoints unless we make sure our teams represent a wide range of experiences. It’s the right thing to do, and we’re leaving money on the table if we don’t make diversity a priority.  

Constantine von Hoffman,
Managing Editor

Quote of the day. “If you seek to enter diverse markets, your organization must become the market you seek. The more distance there is culturally between your team and the market, the less ability you will have to execute.” Webicon GreenDel Johnson, principal at venture capital firm Backstage Capital.

About the author

Constantine von Hoffman
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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