Stay ahead of the curve with MarTech

Imagine if your martech stack was streamlined into just three categories — data layer, intelligence layer and destinations? AI agents may soon make that possible. Venkatraman Kannan says if they can unify and interpret data seamlessly, you might need fewer point solutions.

Also, here’s something special for MarTech community members who opened today’s newsletter. We’re testing out a new feature and we’re inviting you to take a look. 

We embedded our MarTechBot AI (powered by ChatGPT) into our guide to email deliverability. Now, when you’re on the page, you can ask MarTechBot anything about email, deliverability and more. You can even ask it to rate your subject lines. Give it a shot and let us know what you think. 

Finally, it’s the last week of February, and spring is just around the corner. That means the Spring MarTech Conference is coming. Check out the agenda and get your free pass to this virtual event. You won’t find a better program for the price.  

Mike Pastore
Editorial Director

Marketing technology

AI agents offer a glimpse into a potentially simplified future

Martech has become a tangled web of tools and integrations. Could AI agents be the key to a simpler, smarter future?

Marketing operations (MOps)

Data-driven decisions start with effective intake forms

Insights for designing an effective intake process that supports strategic decision-making and operational success.

Marketing artificial intelligence (AI)

What is the R programming language, and how is it used in marketing?

If you're a marketer up to the task of learning it, R is useful for statistical computing and data analysis.

Email marketing

Is email dead?

It’s been declared obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving.

B2B marketing

5 underrated tools to boost your B2B PPC performance

These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025

Digital advertising

3 reasons your paid social ads aren’t converting (and how to fix them)

If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back.

First-party data

The marketer's first-party data checklist

Organizations that want to increase customer connections, offer personalized brand experiences, and increase ROI should build a first-party data strategy. Get started here.

Email marketing

3 reasons the ‘Do You Want to Hear From Us’ email must die

Re-engagement emails annoy customers by asking a question you should already know the answer to.

Free online event

What if one idea could transform your marketing?

Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

What else we're reading

• The Absurdity of the term “Composable DXP”
• Are the email changes in iOS 18 a big Nothing Burger?
• SoS: Is share of search the most slept-on metric in marketing?
• What do you think of Burger King’ marketing?
• Is LinkedIn turning into the new Facebook?
• Want more productive workers? Treat them like grownups.

MarTech research

• NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.

• NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.

• NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

• NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

What they're saying

• “Marketers must structure intake to capture the right inputs to tell a compelling data story beyond just KPIs and targets. With the right technology and systems, intake and data collection can become powerful strategic tools.” – Nikole Brown in Data-driven decisions start with effective intake forms
• “With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities.” – Laura Schiele in 5 underrated tools to boost your B2B PPC performance

From Search Engine Land

• Not appearing in Google AI Overviews significantly harms webpages: Study
• A guide to web crawlers: What you need to know
• PPC budgeting in 2025: When to adjust, scale, and optimize with data
• Google Search Console API delayed
• SEO prioritization: How to focus on what moves the needle