A/B testing solution Google Optimize is out of beta and free for everyone
The A/B testing platform runs on top of Google Analytics.
Spy on Any Website
Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries.
Google introduced Optimize 360 last spring as part of the new Google Analytics 360 Suite. The free version debuted in beta last fall, and the company says over 250,000 users had requested access.
Google Optimize is designed for small to mid-sized businesses. It ties in with Google Analytics, and that data is used to inform website tests. A visual editor lets users drag and page drop elements and it’s also possible to edit raw HTML or add JavaScript or CSS rules in the editor.
Tests can be targeted at specific user segments and set URL rules to determine which pages on which to run a test.
You can access Google Optimize here.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
The MAP once moved leads toward sales. Three emerging models now center customer context and what happens next.
Read More
Autonomous marketing agents promise massive labor savings, but ballooning API fees and middleware costs can easily break your technology budget.
Read More
Disconnected systems create missed work and hours of admin. The real measure of martech productivity is how much work the stack eliminates.
Read More
Not every change in a marketing metric deserves a response. Marketers need to separate temporary fluctuations from signals worth acting on.
Read MoreRelated Articles
The MAP once moved leads toward sales. Three emerging models now center customer context and what happens next.
Read More
Autonomous marketing agents promise massive labor savings, but ballooning API fees and middleware costs can easily break your technology budget.
Read More
Disconnected systems create missed work and hours of admin. The real measure of martech productivity is how much work the stack eliminates.
Read More
Not every change in a marketing metric deserves a response. Marketers need to separate temporary fluctuations from signals worth acting on.
Read More