Twitter Makes More Mobile Ad Revenue Than Apple, Facebook — eMarketer

Data aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple’s iAd “network.” However in 2013 Facebook mobile revenues are forecast to surpass Twitter’s: Overall the firm says that mobile advertising in the US […]

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twitter-advertising-iconData aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple’s iAd “network.” However in 2013 Facebook mobile revenues are forecast to surpass Twitter’s:

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Overall the firm says that mobile advertising in the US will be worth $2.6 billion by the end of 2012. The IAB said that mobile advertising was worth just under $1.7 billion in North American in 2011.

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Source: IAB (2012)

Mobile paid search is the largest single chunk of mobile advertising, just as it is on the PC. That’s projected to continue for the foreseeable future. Accordingly, Google is the leading mobile ad company today and throughout the forecast period.

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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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