Criteo puts retail media DSP into general release

Commerce Max has been in limited use since 2020, it offers brands and agencies a single point of entry to retail media inventory.

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Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies.

Why we care. Retail media has become increasingly popular in recent years, as retailers look to grow their revenue streams and brands and agencies seek to reach consumers in a buying mindset. However, the industry has been fragmented, making it difficult for retailers, brands, and agencies to reach their full potential.

Dig deeper: What brands and retailers need to know about RMNs

Commerce Max, which has been in limited use since 2020, gives clients a one-stop shop for accessing retail media inventory. Brands and agencies can use Commerce Max to find audiences on retail sites and extend those audiences offsite. The platform also offers closed-loop measurement, which lets advertisers quickly determine campaign effectiveness.

Criteo is a leader in digital measurement, and Commerce Max is one of the first DSPs to offer closed-loop measurement for retail media. Criteo’s partnership with Integral Ad Science means that brands and agencies can measure viewability and invalid traffic on a retailer’s site across ad formats.

In addition to Commerce Max, Criteo also announced the expansion of its retailer monetization solution suite. The suite includes Commerce Yield Marketplace, Commerce Yield In-Store, and Commerce Yield Insights.

Commerce Yield Marketplace helps retailers integrate marketplace tactics and formats into their monetization strategies. Commerce Yield In-Store provides advertisers with access to a wider range of offline inventory. Commerce Yield Insights offers retailers and brands insights into digital shelf performance to support enterprise-level retail media buys.


About the author

Constantine von Hoffman
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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