It’s scary how many ways SEO can go wrong
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
We’ve all had those moments of absolute terror where we just want to crawl into the fetal position, cry and pretend the problem doesn’t exist. Unfortunately, as SEOs, we can’t stay this way for long. Instead, we have to suck it up and quickly resolve whatever went terribly wrong.
There are moments you know you messed up, and there are times a problem can linger for far too long without your knowledge. Either way, the situation is scary — and you have to work hard and fast to fix whatever happened.