What is quality content?
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be "quality content" and adds his own thoughts and tips based on his experience in the SEO industry.
We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin. Ask SEOs what “quality content” is and you’ll receive a lot of varied and opinionated answers. Quality is subjective, and each person views it differently.
Ask SEOs what Google considers to be quality content, and you will get a lot of blank stares. I know because I like to ask this a lot.
The number one answer I get, sadly, is that content should be x number of words, where x is usually 200, 300, 500, 700, 1,000, 1,500, or 2,000. More content does not mean better content. A simple query about the age of an actor can be fully answered in a sentence and doesn’t require their life story and filmography.
Another answer I receive is that the content should be “relevant.” The problem with this is that low-quality pages can be relevant as well.
Other SEOs I’ve asked have given amazingly detailed answers from patents or ideas from machine learning about word2vec, RankBrain, deep learning, count-based methods and predictive methods.
Is there a right answer?