Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences have all the control.
Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment.Mark Williams | May 11, 2018 at 3:30 pm ET
Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today's marketers.Mark Williams | Nov 7, 2017 at 12:22 pm ET
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand.Mark Williams | Jun 14, 2017 at 9:38 am ET