How marketers cope in an increasingly-skippable advertising environment
Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences have all the control.
Mark Williams is Senior Director, Media Operations at Fullscreen. Mark combines a love of film and art with 10+ years in tech and internet marketing. He began his professional career in Los Angeles working in independent television and film. This experience led to an interest in online entertainment marketing. Before joining Fullscreen, he was a Senior SEM Manager for Demand Media, and earlier worked at Shoes.com managing AdWords and MSN AdCenter campaigns. Mark is a seasoned pay per click specialist, having managed $150MM+ in search engine marketing advertising dollars across AdWords, Yahoo! and Bing.
Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences have all the control.Mark Williams | Sep 21, 2018 at 12:06 pm ET
Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment.Mark Williams | May 11, 2018 at 3:30 pm ET
Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today's marketers.Mark Williams | Nov 7, 2017 at 12:22 pm ET
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand.Mark Williams | Jun 14, 2017 at 9:38 am ET