James Green is chief executive officer at Magnetic, a technology company with a marketing platform for enterprises, brands and agencies. James is charged with driving the company’s strategic vision and overall expansion.
Today's consumers are in control, and expectations are high. Columnist James Green says brands need to respond to the new normal by providing customers with the experience they expect and want.
Columnist James Green believes mobile ad spending needs to catch up with the rise of mobile innovations and consumers' mobile behavior.
What's ahead for marketers in 2016? Columnist James Green takes a look at the technologies and trends that will help shape your marketing strategy this year.
What will the evolution of data and marketing intelligence mean for brand partners in 2016? Columnist James Green offers some insights on what you can expect.
With the holiday season nearly in full swing, shoppers are on the hunt for deals. Columnist James Green discusses why marketers need to use data to serve up the right deals to meet customer expectations.
As the debate surrounding ad blocking heats up, columnist James Green has some tips to ensure that your ads are fit for the holidays and focus on the consumer experience.
With a vast quantity of data at our fingertips, it's easy to lose sight of the real people behind that information. Columnist James Green explains why marketers need technology that can help them connect with individuals.
It's never too soon to start planning for the most crucial shopping season. Columnist James Green has pointers to ensure your marketing strategy is a success.
Are you using intent data as effectively as you could be? Columnist James Green breaks down the hurdles marketers face in using intent data to its full potential.
The technology behind display advertising remains a key underpinning of what advertisers are seeking today, explains columnist James Green.
In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance.
As big data continues to be top of mind in marketing, columnist James Green outlines the questions you should be asking to get your data to work at scale.
Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these data points is truly an art form.
Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search and site activity send strong signals of buying intent, which is critical to new customer acquisition and retention. Understanding how, when and where your […]
Columnist James Green notes that the growth of digital media has given brands the perfect opportunity to capitalize on the Super Bowl -- without spending the big bucks on TV.
The digital marketing industry is experiencing a major transformation. The current state of digital is directly tied to data. Data are everywhere, informing marketers about audience interests, consumer intent, and device activity. As mobile use continues to increase and media is progressively being bought programmatically, consumers expect a seamless and entertaining online experience. With marketers […]
Not making use of retargeting yet? Contributor James Green discusses the benefits of retargeting for reaching new and existing customers.
Contributor James Green lays out the state of the automotive industry's digital transformation, suggesting ways companies can take advantage of the opportunity.
Brands often focus resources on the top and bottom of the marketing funnel, but what about the middle?
The number of companies using programmatic ad buying is increasing by the day. A recent Advertiser Perceptions survey reports that 78% of high-level decision makers are now using programmatic technologies and strategies across campaigns. On the positive side, programmatic allows marketers to buy audiences using data and increases media efficiencies. However, concerns within the real-time […]