SEO For Featured Snippets Leads To Big Gains
Columnist Ben Goodsell explains what Google's featured snippets are and shows how obtaining one can provide a huge boost to organic search KPIs.
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iOS 9 Content Blocking Reports For Google Analytics
Want to get an idea of how many visitors you're losing to content blocking apps on iOS 9? Columnist Ben Goodsell provides this handy how-to for Google Analytics users.
How To Banish Bad Bots From Your Site Analytics
One study estimates that bots account for 56% of website traffic -- and it's likely their influence is skewing your analytics. Columnist Ben Goodsell outlines the threat and explains how to mitigate it.