SEO For Featured Snippets Leads To Big Gains
Columnist Ben Goodsell explains what Google's featured snippets are and shows how obtaining one can provide a huge boost to organic search KPIs.
Ben Goodsell is a lead SEO for RKG Merkle, a results-oriented digital marketing company. With deep experience in technical SEO, social media, link building, and content strategy. Ben has worked with some of the largest sites and brands on the web. Prior to RKG, Ben was the senior SEO technician for AudetteMedia, a leading boutique SEO agency.
iOS 9 Content Blocking Reports For Google Analytics
Want to get an idea of how many visitors you're losing to content blocking apps on iOS 9? Columnist Ben Goodsell provides this handy how-to for Google Analytics users.
How To Banish Bad Bots From Your Site Analytics
One study estimates that bots account for 56% of website traffic -- and it's likely their influence is skewing your analytics. Columnist Ben Goodsell outlines the threat and explains how to mitigate it.