Ben Goodsell

Ben Goodsell is a lead SEO for RKG Merkle, a results-oriented digital marketing company. With deep experience in technical SEO, social media, link building, and content strategy. Ben has worked with some of the largest sites and brands on the web. Prior to RKG, Ben was the senior SEO technician for AudetteMedia, a leading boutique SEO agency.

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How To Banish Bad Bots From Your Site Analytics

One study estimates that bots account for 56% of website traffic -- and it's likely their influence is skewing your analytics. Columnist Ben Goodsell outlines the threat and explains how to mitigate it.