Yo, Yo, Yo! This Is How You Webinar!
A business application adopts a hip-hop persona in On24's latest effort promoting its webinar services.
You’ve seen this deal before. People dressed in business attire rappin’ it out for some product they’re pimping. It really never gets old. Kind of like grandma farting or babies doing strange things on YouTube.
Working with creative studio Portal A, online webinar brand On24 is out with This Is How You Webinar, a B2B campaign led by a hip hop-tastic video and entertaining website.
In the video, we meet Dave, who’s all about lead generation and says it’s game time. He goes on to “water the seeds of innovation” and explain how the On24 platform has “seamless integration.”
The site also features an interactive piece that allows visitors to mix up their own beats (scroll to the bottom of the web page) to “lead generation speak” and encourages visitors to share the page using the hashtag #WayToWebinar for a chance to win, yes, a gold earpiece.
Visitors can also click a big button which says “Give Me Lead Gen-Fidence” to get motivational quotes from Dave…and tweet them. Sweet.
People seem to like it:
— Man Like (@jusdeya) August 12, 2014
But let’s not forget the video from HubSpot that started this whole marketing rap thing. OK, so this one’s not really rap but still.