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MarTech » Customer & Digital Experience » Yo, Yo, Yo! This Is How You Webinar!

Yo, Yo, Yo! This Is How You Webinar!

A business application adopts a hip-hop persona in On24's latest effort promoting its webinar services.

Steve Hall on August 15, 2014 at 12:00 pm | Reading time: 2 minutes

this-is-how-you-webinar-screenshot

You’ve seen this deal before. People dressed in business attire rappin’ it out for some product they’re pimping. It really never gets old. Kind of like grandma farting or babies doing strange things on YouTube.

Working with creative studio Portal A, online webinar brand On24 is out with This Is How You Webinar, a B2B campaign led by a hip hop-tastic video and entertaining website.

In the video, we meet Dave, who’s all about lead generation and says it’s game time. He goes on to “water the seeds of innovation” and explain how the On24 platform has “seamless integration.”

The site also features an interactive piece that allows visitors to mix up their own beats (scroll to the bottom of the web page) to “lead generation speak” and encourages visitors to share the page using the hashtag #WayToWebinar for a chance to win, yes, a gold earpiece.

Visitors can also click a big button which says “Give Me Lead Gen-Fidence” to get motivational quotes from Dave…and tweet them. Sweet.

People seem to like it:

CONGRATULATIONS, YOU GUYS WON THE INTERNET #way2webinar #nowplaying http://t.co/33IQYlueMt

— Man Like (@jusdeya) August 12, 2014

But let’s not forget the video from HubSpot that started this whole marketing rap thing. OK, so this one’s not really rap but still.

 


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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Customer & Digital ExperienceMarketing ManagementPerformance Marketing

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