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MarTech » Marketing Management » Yahoo Reports Mixed Q2 Results, Display Down But Search Up

Yahoo Reports Mixed Q2 Results, Display Down But Search Up

Yahoo reported second quarter results today. Earnings beat consensus estimates, though revenues missed very slightly. Total Q2 revenue was just under $1.14 billion, which is down 7 percent vs. last year. Revenue ex-TAC was roughly $1.1 billion. Display ad revenue came in at $423 million, representing an 11 percent decline compared to $473 million last year. By […]

Greg Sterling on July 16, 2013 at 5:06 pm

Yahoo logoYahoo reported second quarter results today. Earnings beat consensus estimates, though revenues missed very slightly. Total Q2 revenue was just under $1.14 billion, which is down 7 percent vs. last year. Revenue ex-TAC was roughly $1.1 billion.

Display ad revenue came in at $423 million, representing an 11 percent decline compared to $473 million last year. By contrast, search revenue gained: $403 million in Q2, a 5 percent increase vs. $385 million last year.

Paid search clicks increased 21 percent, but PPC prices declined 8 percent vs. a year ago.

Yahoo revenue sources Q2 2013

Yahoo said that during the quarter it repurchased “25.3 million shares of stock at an average price of $25.76 for $653 million.” That was financed by proceeds of the sale of half of its interest in Chinese online marketplace Alibaba. The company will reap billions more when the second half of its Alibaba interest sells.

The chart below indicates a range of key metrics and financial data “at a glance.”

Yahoo Q2 metrics

These basically flat Q2 results will bolster assertions and arguments among skeptics that Mayer hasn’t yet had an impact where it counts most: revenue growth. However I think she’s done a great job in laying the foundation for a longer-term Yahoo comeback.

Yahoo’s stock is trading down slightly after hours.

Yahoo stock ticker


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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