Search Guide for the Holidays
Make the most of your holiday search initiatives
DoubleClick on November 20, 2012 at 9:30 am | Reading time: 1 minute
Online holiday shopping is turning into a yearly endeavor for consumers—and a yearly challenge for marketers.
We already know search can be complex. But it becomes even more complex when you consider your holiday to-do list: on top of the festivities of the season, you’re juggling fleeting promotions, updating ever-changing product inventories and revising your stale ad text—all in hopes of trying to reach fickle consumers at the moment they’re looking to buy. As a search marketer, how do you succeed in search during one of the busiest times of the year, and reach the right people with the right message, when it matters?
In this guide, we’ll outline past seasonal insights as well as current trends to help you discover how to win this holiday season with solutions that’ll let your search go faster, smarter and better than ever before.
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Online holiday shopping is turning into a yearly endeavor for consumers—and a yearly challenge for marketers.
We already know search can be complex. But it becomes even more complex when you consider your holiday to-do list: on top of the festivities of the season, you’re juggling fleeting promotions, updating ever-changing product inventories and revising your stale ad text—all in hopes of trying to reach fickle consumers at the moment they’re looking to buy. As a search marketer, how do you succeed in search during one of the busiest times of the year, and reach the right people with the right message, when it matters?
In this guide, we’ll outline past seasonal insights as well as current trends to help you discover how to win this holiday season with solutions that’ll let your search go faster, smarter and better than ever before.
