Identify traffic-stealing competitors
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Paid search is the lynchpin for a robust digital marketing strategy and can enable brands to own the search engine results page (SERP) and improve bottom-line results. The paid search landscape, however, has grown increasingly complex. Today’s search campaigns run on desktops, smartphones and tablets; and offer new ad formats and targeting options that reach […]
Running a high-performance search campaign across different search engines, geographies, formats, devices and channels can be challenging. And the ever-changing digital landscape adds to both the complexity and opportunity. To help ease these headaches and work faster, smarter and better, many companies are using an SEM software platform. These platforms can automate the time-consuming, manual […]
Paid search is an effective marketing strategy to help a brand own the search engine results page (SERP), it can also make a noticeable difference on the bottom line by increasing revenue. The question is what is the best way to increase the efficiency of your paid search efforts? In this webcast Brad Geddes and […]
In its early days, search marketing was relatively simple: all campaigns were aimed at the desktop. As technology evolved, new opportunities rapidly became available. Today’s search campaigns run on desktop, mobile, and tablet devices, with many new ad formats and targeting options to connect with users in even more relevant ways. All this, against a […]
Online holiday shopping is turning into a yearly endeavor for consumers—and a yearly challenge for marketers. We already know search can be complex. But it becomes even more complex when you consider your holiday to-do list: on top of the festivities of the season, you’re juggling fleeting promotions, updating ever-changing product inventories and revising your […]