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MarTech » Customer & Digital Experience » Twitter’s MoPub Launches Native Video Ads For Apps

Twitter’s MoPub Launches Native Video Ads For Apps

Developers will be able to serve native video ads in their apps via MoPub Marketplace.

Ginny Marvin on October 21, 2015 at 2:51 pm | Reading time: 1 minute

twitter-camera-video-ss-1920Capitalizing on the rapid growth of mobile video advertising, Twitter is adding video to the selection of native ad units offered on through the company’s in-app ad network, MoPub.

Available for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar to those on Twitter itself.

Our native video solution empowers any developer to monetize with native video ads just like those on Twitter https://t.co/ywy3aqYyM4

— Twitter Flight (@Flight) October 21, 2015

The video ad solution is currently in private beta.

Twitter announced native video ads through MoPub at its annual Flight developer conference in San Francisco on Wednesday. Check out Danny Sullivan’s liveblog coverage of Twitter CEO Jack Dorsey’s keynote at the conference.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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