MarTech » Customer experience » Twitter’s MoPub Launches Native Video Ads For Apps

Twitter’s MoPub Launches Native Video Ads For Apps

Developers will be able to serve native video ads in their apps via MoPub Marketplace.

By Ginny Marvin

Published on October 21, 2015 • Last updated on May 13, 2021 • 1 minute read

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Capitalizing on the rapid growth of mobile video advertising, Twitter is adding video to the selection of native ad units offered on through the company’s in-app ad network, MoPub.

Available for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar to those on Twitter itself.

https://twitter.com/Flight/status/656890055072477184

The video ad solution is currently in private beta.

Twitter announced native video ads through MoPub at its annual Flight developer conference in San Francisco on Wednesday. Check out Danny Sullivan’s liveblog coverage of Twitter CEO Jack Dorsey’s keynote at the conference.

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Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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