Top 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ views

According to Tubular Insights, the top 100 video brands and creators generated a combined 67.3 billion views last month.

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Image by Adobe

Image by Adobe

Unilad and The LAD Bible continue to drive the most views among video creators, according to Tubular Insight’s latest reports for January. Last month, Unilad ranked No. 1, generating 4.3 billion video views, followed by The LAD Bible with 4 billion views.

In December, it was The LAD Bible at No. 1 and Unilad at No. 2 — both creators earning just over 3 billion views. With the latest round of rankings, the two video creators remained at the top, along with Viral Thread and Tasty, which have kept their No. 3 and No. 4 positions two months in a row now.

In fact, eight of the 10 top video creators in January are repeats from December. NTD Television and CNN edged out the NBA and The Dodo (which ranked No. 8 and No. 9 in December) to make January’s top 10 list.

Tubular rankings are based on total video views across YouTube, Facebook, Vine and Instagram. The video analytics firm has added an average V30 metric to measure views per video for each creator during a 30-day period, and an average ER30 metric which tracks engagement per view for video content during the first 30 days.

Top 10 Most Watched Video Creators in January 2017

Tubular January 2017 Overall

For the top brand video creators, Red Bull kept its lead. The brand is on an impressive streak, holding at No. 1 since May of last year.

Five of the top 10 brand video creators ranked in December as well. New brands to the list include Amazon, YOO, World Economic forum, Hasbro and Talking Tom.

Top 10 Most Watched Brand Video Creators in January 2017

Tubular January 2017 Brands

According to Tubular, the top 100 video brands and creators generated a combined 67.3 billion views last month.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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