Brent Hieggelke

Brent Hieggelke is a seasoned entrepreneurial executive leader, who focuses on fast growing startups in a variety of marketing and business development roles. Brent is head of marketing for Brandlive, a live interactive streaming video platform for brands and retailers. Brent spent four years in the CMO and lead evangelist role Urban Airship and prior to that was CEO/founder of Second Porch, a vacation rental site sold to HomeAway.


Video marketing prep for great holiday results

Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start celebrating the holidays now, so they might get a full stocking of sales results come December.


CMOs, invigorate your brand and your career

Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative and thrive as a CMO.


Getting A Grip On The Mobile Engagement Gap

Columnist Brent Hieggelke delves into data that shows there's a growing mobile engagement gap between high- and medium-performing apps and explains what you can do to boost your app's performance.


How Retailers Can Get M.O.A.R. From Mobile

You work hard to attract new customers, but what about retaining your existing ones? Columnist Brent Hieggelke explains how to use mobile to activate your customer base.


How To Do Location-Based Push Marketing Without Going Too Far

Location-based marketing has been described as “the intersection of people, places, and media.” This evolving new capability centers around the idea of understanding your customers’ context — such as their current location, their location history and their current or historical beacon proximity — to deliver more relevant, timely content as a result. Enabled by apps, […]