Brent Hieggelke

Brent Hieggelke is a seasoned entrepreneurial executive leader, who focuses on fast growing startups in a variety of marketing and business development roles. Brent is head of marketing for Brandlive, a live interactive streaming video platform for brands and retailers. Brent spent four years in the CMO and lead evangelist role Urban Airship and prior to that was CEO/founder of Second Porch, a vacation rental site sold to HomeAway.

Customer & Digital Experience

Video marketing prep for great holiday results

Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start celebrating the holidays now, so they might get a full stocking of sales results come December.

Customer & Digital Experience

Getting A Grip On The Mobile Engagement Gap

Columnist Brent Hieggelke delves into data that shows there's a growing mobile engagement gap between high- and medium-performing apps and explains what you can do to boost your app's performance.

Customer & Digital Experience

How To Do Location-Based Push Marketing Without Going Too Far

Location-based marketing has been described as “the intersection of people, places, and media.” This evolving new capability centers around the idea of understanding your customers’ context — such as their current location, their location history and their current or historical beacon proximity — to deliver more relevant, timely content as a result. Enabled by apps, […]