Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem.
On Tuesday morning, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape.
That final destination, of course, will be a Landscape where the logo of each marketing, advertising and search solution on the planet will be written on individual atoms.
Brinker, the lead author of this annual exercise, is Conference Chair of our MarTech Conference, which is now taking place in San Jose, California, and which was the venue yesterday morning for the unveiling of this year’s Landscape.
The atomization of the Landscape appears to be inevitable. The new version has 27 percent more logos than last year’s. In all, the current Landscape shows 6,829 marketing solutions from 6,242 vendors in 48 categories.