Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Data » Report: Facebook & StumbleUpon Saw Nearly 50% Increase In Referral Share Of Visits

Report: Facebook & StumbleUpon Saw Nearly 50% Increase In Referral Share Of Visits

The StumbleUpon and Facebook talk of late hasn’t been chipper. Until Today. Shareaholic, a discovery and sharing platform that helps sites promote content, has released its Q4 Social Media Traffic Report. The last report saw a monumental gain from Facebook traffic in Q3 2013, this report is not much different. Additionally, a friendly (yet surprising) […]

Greg Finn on January 24, 2014 at 8:28 pm | Reading time: 2 minutes

The StumbleUpon and Facebook talk of late hasn’t been chipper. Until Today. Shareaholic, a discovery and sharing platform that helps sites promote content, has released its Q4 Social Media Traffic Report. The last report saw a monumental gain from Facebook traffic in Q3 2013, this report is not much different. Additionally, a friendly (yet surprising) face also appeared when looking at the top gaining sites — StumbleUpon. To obtain these stats Shareaholic collects data from over 200,000 websites and tracks 250 million unique referrals a month.

Facebook finished 2013 strong with a 17.43% share of visits in November and 15.44% in December compared to 10.37% in September. While StumbleUpon surged, the numbers were still relatively low as they hopped from 0.56% in September and finished with 0.86% in December.

Traffic-Referrals

As we reported before, Shareaholic has seen Reddit’s numbers show a significant decrease. Q4 of 2012 saw Reddit hovering in the 2%-3% range and is now down to 0.26%-0.28% range. However, this very well may be flawed due to the tracking metrics and the lack of Shareaholic data on certain websites. social-media-traffic-report-Jan-14-graph

 

Pinterest is also appearing to secure it’s stranglehold on 2nd place in the share of visits arms race. Pinterest share of visits leapt 30% from September to December which is no small feat. Additionally, they’ve put some space between themselves and Twitter, as they now are up 3.67 percentage points over Twitter compared to the 2.51 points from September.

For more information see the official Shareaholic post.


New on MarTech

    TransUnion partners with Canvas Worldwide to boost omnichannel CX
    A new way to find the tech talent you need 
    The only two things that matter in marketing
    How marketers are preparing for the future of in-game ads
    How CDPs transform donor experience for a nonprofit organization

About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

DataPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.