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MarTech » Marketing Management » Pew: Daily Twitter Usage Has Quadrupled Since 2010

Pew: Daily Twitter Usage Has Quadrupled Since 2010

The Pew Research Center’s Internet & American Life Project has released new survey based findings about Twitter usage in the US. Overall 15 percent of online adults say they use Twitter, with 8 percent doing so daily. That compares with 13 percent who reported being Twitter users last year. Yet the number of daily Twitter users has doubled […]

Greg Sterling on May 31, 2012 at 11:34 am

The Pew Research Center’s Internet & American Life Project has released new survey based findings about Twitter usage in the US. Overall 15 percent of online adults say they use Twitter, with 8 percent doing so daily. That compares with 13 percent who reported being Twitter users last year.

Yet the number of daily Twitter users has doubled since May 2011 and quadrupled since Pew began doing surveys about Twitter in 2010. Pew attributes this increase in daily usage in part to the rise of smartphones.

Source: Pew, n=2,253 US adults

Twitter’s greatest penetration and daily usage are among those under 40. Below the two charts show Twitter adoption by age category and then daily Twitter usage by age group.

Source: Pew, n=2,253 US adults

According to 2011 data Twitter has nearly 500 million registered global users with 140 million of them active daily, generating more than 340 million posts.

The US has the most Twitter users (nearly 110 million) but several other countries are more active than the US: Netherlands, Japan and Spain.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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