Marketing Day: YouTube Director onsite, Pinterest Shopping Ads & Google Play Instant
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google expanding YouTube Director onsite video ad service to more than 170 cities
Mar 20, 2018 by Amy Gesenhues
Originally offered in only six cities when it launched last year, YouTube’s video ad creation service will now be available to many more businesses. - Pinterest Shopping Ads now out of testing, available to hundreds of advertisers
Mar 20, 2018 by Amy Gesenhues
Launched last year, Pinterest’s Shopping Ads program began with a limited number of beta partners, including IKEA Canada, Lowe’s and Ulta Beauty. - Google News Initiative kicks off with Subscribe With Google, other efforts
Mar 20, 2018 by Ginny Marvin
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices. - Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express
Mar 20, 2018 by Ginny Marvin
In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices. - DigitalBits launches open-source blockchain-based marketplace for loyalty points
Mar 20, 2018 by Barry Levine
It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be transferred to other individuals or traded. - Instagram expands shoppable organic posts to 8 more countries
Mar 20, 2018 by Amy Gesenhues
Launched last year, shoppable posts make it possible for brands to tag products within their organic posts on Instagram. - Google Play Instant lets app marketers offer game trials for free on Android devices
Mar 19, 2018 by Amy Gesenhues
Google also redesigned its Google Play Games app and added an ‘Arcade’ tab with game-related video trailers, news and YouTube videos.
Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:
- Barometric unveils its attribution service for snail mail
Mar 20, 2018 by Barry Levine
The measurement service matches street addresse to devices and monitors those devices’ online activity after the mailing. - The 5 big disruptions to marketing in 2018
Mar 20, 2018 by Digital Marketing Depot
The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally. - What is privacy by design? A deeper dive into this GDPR requirement
Mar 20, 2018 by Robin Kurzer
Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.
Recommended Articles
Online Marketing News From Around The Web:
- ‘You have to pay to play’: Confessions of an influencer on Facebook’s algorithm changes, Digiday
- 5 Ways Marketers Can Improve Engagement in Social Media, CMS Wire
- How Does Your Email Marketing Program Stack Up?, Practical Ecommerce
- How one retailer is shifting to an AI-first mentality, Think with Google
- How to Be a Fearless (Successful) Marketer: The 3 Crucial Traits, Marketo
- How to Create Opportunity, Build Trust, and Stay Top of Mind With Your Audience, Contently
- Learn How to Create a Valuable Online Presence and Connect With Customers Around the World, Facebook Business
- Road Map to Success: Creating the Content of Your Audience’s Dreams, Content Marketing Institute
- Snapchat: The Complete Guide to Ad Targeting Options, MarketingProfs
- The complete guide to list segmentation, VerticalResponse
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
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