Marketing Day: Twitter ad updates, Facebook Messenger bots & AppWords Concierge

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Twitter will bring its logged-out ads to the mobile web in Q2
  May 4, 2016 by Tim Peterson
  With brands paying ‘nearly’ as much for clicks on ads shown to logged-out users as logged-in ones, Twitter will stop limiting those ads to the desktop web.
• 60% of local SEOs are outsourcing more tasks in 2016 vs. 2015
  May 4, 2016 by Myles Anderson
  What is the current state of outsourcing in the local search world? Columnist Myles Anderson takes a look at the results of a recent BrightLocal survey on the topic.
• Content and SEO: Optimization from creation to conversion
  May 4, 2016 by Jim Yu
  How can you ensure that your content creation efforts don’t go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum impact.
• EverString now lets marketers create their own “lookalike” segments
  May 4, 2016 by Barry Levine
  Predictive marketing firm says “no one else is offering this level of self-service.”
• Lost in translation: What happens when a Facebook Messenger bot can’t understand you
  May 4, 2016 by Tim Peterson
  Execs from Betaworks-backed Poncho, Mic and Complex Media explain how chat bots are trying to keep conversations from going completely off the rails.
• The benefits of creating a purpose-driven SEO strategy
  May 4, 2016 by Ryan Shelley
  Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose.
• Owning your martech stack means owning privacy, too
  May 4, 2016 by L. Erik Bratt
  As regulators continue to debate privacy requirements, contributor L. Erik Bratt says brands must learn to control the data across their martech stacks without violating consumer trust.
• Putting the audience first in digital publishing and advertising
  May 4, 2016 by Rob Rasko
  Columnist Rob Rasko believes digital publishers need to find the right balance between creating great content and monetizing it.
• AppWords Concierge: a new in-app assistant that “preempts search”
  May 3, 2016 by Greg Sterling
  The company wants to enable a Google Now-like experience within apps.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Four steps to finding the right digital agency
• Bing Ads makes it easier to segment performance data like time of day and device
• Google updates the AMP report in the Google Search Console
• Jane Jacobs’ Google Doodle marks 100th birthday of famous NYC community organizer
• Performing a manual backlink audit, step by step
• Brand bidding & PPC optimization: future of brand protection (part 8)
• 5 super-common SEO mistakes content marketers make
• AdWords Editor update: Frequency caps, review extensions, display app install campaigns
• Branded query optimization for SEO
• Google drops product rich snippets from airline pricing websites

Online Marketing News From Around The Web:

Analytics

• Level Up Your Web Analytics with Customer Data, blog.kissmetrics.com

Blogs & Blogging

• How to Double your Blog Traffic in 2 Weeks, ignitevisibility.com

Business Issues

• Alphabet is tapping Fiat-Chrysler Automotive for 100 self-driving Pacifica minivans, qz.com
• Apple brings in ex-Googler and robotics expert Yoky Matsuoka to work on Healthkit, techcrunch.com
• Apple to Revamp Streaming Music Service After Mixed Reviews, Departures, Bloomberg
• Bing adds your state’s view to its Political Index, blogs.bing.com

Content Marketing

• 4 Ways to Make Friends With Legal and Get Content Out Faster, contently.com
• 5 Ways to Jump Content Hurdles, contentmarketinginstitute.com
• A Content Marketing Mastermind group, www.cornwallseo.com
• Content Audit ROI – Prioritizing and Tracking for Success, www.goinflow.com
• Content Marketing Is Moving Toward a Zen State of Storytelling, www.adweek.com
• Does Your Content Need a Permanent Home?, contently.com
• How to Create Ridiculously Compelling Content in 5 Easy Steps, www.jeffbullas.com

Conversion Optimization

• 3 Landing Page Optimization Myths EXPOSED, www.wordstream.com
• 5 Tips to Improve Apps’ Retention, Engagement and Conversion, www.adweek.com
• How Conversion Paths Work, www.searchenginepeople.com
• How Much Should You Spend on Conversion Rate Optimization Services and Products?, blog.crazyegg.com

Copywriting, Design & Usability

• 6 UX Mistakes You’re Probably Making (and How to Fix Them), conversionxl.com
• Delightful Bits Of Vintage Graphic Design Inspiration, www.smashingmagazine.com
• New Super Emoji Plus+ Plugin Adds an Elegant Emoji Picker to WordPress, wptavern.com
• Why Learning to Write Is the Toughest and Best Thing You’ll Do, www.copyblogger.com

Ecommerce

• 11 Critical Features for B2B Ecommerce Sites, www.practicalecommerce.com
• Alibaba helps 50 Chinese online merchants go public, www.internetretailer.com
• Amazon’s business marketplace hits $1 billion in sales, www.reuters.com
• Ecommerce retailers challenge South Dakota web sales tax law, www.retaildive.com
• Etsy’s sales, sellers and buyers grow in Q1, www.internetretailer.com
• Mcommerce’s Rapid Growth Is Primarily Coming from Smartphones, www.emarketer.com

Email Marketing

• The Cost of Annoying Your Customers With Email, multichannelmerchant.com
• The Elements of (Email) Style: Timeless tips for crafting compelling copy, blog.movableink.com
• The Most Effective Mother’s Day Email Subject Lines, www.marketingprofs.com

General Internet Marketing

• Defining Digital Experience & Other Terms to Know, www.cmswire.com
• How Execs Rank Digital Marketing Solution Capabilities, www.emarketer.com
• How the Majority Illusion Can Supercharge Your Influence Marketing, www.convinceandconvert.com
• How to Win the Hearts of Consumers with the “Why?”, blog.marketo.com
• It’s Time to Lose the Notion of Digital Marketing, adage.com
• Luxury Brands Can’t Ignore Digital for Building Meaningful Relationships, www.emarketer.com
• The Rise of Personalized Marketing, www.adweek.com

Internet Marketing Industry

• SocioFabrica Announces Multiple Upgrades and Additions to Nicho, Its Flagship Social Media Content Aggregation Platform, Market Wired

MarTech

• 10 Free Online Marketing Tools Every Small Business Owner Needs, moz.com
• 3 Ways to Bring Artificial Intelligence to Your Customer Experience, www.cmswire.com
• Tech Marketers Embrace Marketing Tech, www.emarketer.com

Mobile/Local Marketing

• A Better Architecture For iOS Apps, www.smashingmagazine.com
• Can You Apply Marketing Automation Know-How to Mobile Apps?, www.cmswire.com
• Here’s how mobile commerce changes everything, venturebeat.com
• How Mobile Devices Close the Gap Between Physical and Digital Shops, www.emarketer.com
• Mobile accounts for half of Criteo’s ad revenue in Q1, www.internetretailer.com

Social Media

• 15 Surefire Ways to Boost Your Social Media Marketing in Under an Hour, blog.bufferapp.com
• Facebook evolves into go-to platform for social ticketing, www.mobilecommercedaily.com
• Facebook Reactions only make up 3 percent of interactions there, digiday.com
• How to Find Snapchat Usernames, www.searchenginejournal.com
• Mark Zuckerberg celebrates the end of WhatsApp ban in Brazil, techcrunch.com
• New Facebook Sharing Options: What Marketers Need to Know, www.socialmediaexaminer.com
• Twitter shares just fell to their lowest closing price ever, qz.com
• Why Social Media Is Critical for the Growth of Your Business, www.searchinfluence.com
• Win With Social Intelligence: Vital Tips for CMOs in 2016 and Beyond, www.marketingprofs.com

Video

• 10 Brands Dominating on Facebook Live Now, simplymeasured.com
• AOL Is Launching a 360-Degree Public-Facing Video Studio in Downtown New York, www.adweek.com
• Facebook Live, The Ultimate Guide, ignitevisibility.com
• Vine now available for Windows 10 PCs and Tablets, blogs.windows.com
• Yahoo Doubles Down on Video at 2016 NewFront, yahoo.tumblr.com