Marketing Day: August 2, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Slideshow: The Periodic Table Of SEO Success Factors Explained
  Earlier this week at Search Engine Land, we updated our popular Guide To SEO with a quick slideshow summarizing the key factors of successful search engine optimization. The Search Engine Land Guide to SEO slideshow and companion guide explains each of the success factors in more detail over the course of nine chapters, each filled with additional resource links, SEO […]
• DOJ Seeks To Monitor Apple iBooks, iTunes In Proposal To Court
  A couple of years ago, Apple took away the right of third-party book sellers on iOS devices to link through their apps to their online stores. Most prominent among these is Amazon/Kindle. The move was clearly anticompetitive, although consumers could still get to the Kindle store (and others) via the mobile Web. Last year, the […]
• Google’s Quality Score Change: What Marketers Need To Know
  Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the update changes the way each keyword’s 1-10 numeric Quality Score is reported. Quality Score is a metric in paid search that represents the relevancy of an ad with respect to the search query, […]
• Moto X: Google’s Real Answer To The iPhone
  At an event in New York today, Google and Motorola unveiled the long-anticipated Motorola Moto X. You can read about specs and first hands-on reviews on Techmeme. The phone is getting a generally enthusiastic response from those that have received early demo units. (We don’t have one.) From an overall design standpoint, it’s a giant […]
• LinkedIn Earned $363.7 Million In 2Q 2013, Up 59% Compared To Same Time Last Year
  Today, LinkedIn released its financial results for last quarter, showing the company had earned $363.7 million in revenue during the second quarter of 2013, an increase of 59 percent compared to Q2 2012. LinkedIn’s 2013 second quarter revenue earnings were split between the following three product segments: Talent Solutions accounted for 56 percent of second […]
• Twitter Adds Photos, Accounts To Web Search Results
  If you do any searches on Twitter.com in the near future, your search results may look quite a bit different. Twitter has announced that matching photos and accounts will show up in search results. It essentially makes Twitter’s search results more “universal,” in that you won’t just see tweets that match the search term. There’s […]
• HootSuite Wins One Of The Biggest VC Deals Of The Year, Securing $165 Million In Financing
  In its fourth year, social media management company HootSuite has secured $165 million in Series B financing from a joint investment led by Insight Venture Partners, with added funds from Accel Partners and OMERS Ventures. According to the announcement, the investment deal is one of the top five global venture capital deals this year. “This […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool
• Revealed: The 17 Other Search Engines The FTC Warned Over Paid Ad Disclosures
• Search In Pics: Googlers At Apple & Microsoft Stores, Designer Glass & The Simpsons On Google Street View
• Suing Your SEO: Can An Agency Be Held Liable For Poor Results?
• Twitter Launches Its Version Of Universal Search Results

Online Marketing News From Around The Web:

Affiliate Marketing

• Why You Won’t Get Rich With Affiliate Marketing, IMGrind

Blogs & Blogging

• A Complete Guide to Comment Marketing, raventools.com

Business Issues

• U.S. Department of Transportation not eyeing Google Glass–yet, www.techhive.com
• Yahoo to Move San Francisco Offices to Chronicle Building, Bloomberg
• Yahoo Paid $60M to $70M for RockMelt — Will Dump Browser and Use Tech, AllThingsD
• YouTube to Open Production Studio in New York Next Year, The Wrap Media

Content Marketing

• Subject Matter Experts and Their Role in Digital Marketing Strategy – Whiteboard Friday, moz.com

Display & Contextual Advertising

• LinkedIn’s Sponsored Updates Are Now Self-Serve, ClickZ

Domaining

• July 2013 Highest Reported .COM Domain Name Sales, DomainNews

Ecommerce

• Top 500 U.S. E-Retailers – Online spending swells 15% in Q2, Internet Retailer

General Internet Marketing

• Gone in 30 seconds: New attack plucks secrets from HTTPS-protected pages, Ars Technica

Mobile/Local Marketing

• Despite the UK’s idiocy, Google Glass is extremely safe for driving, www.digitaltrends.com
• Brands’ Mobile Apps Aren’t Just About the Discounts, eMarketer
• Wearables and payments: What Apple might get from its Passif Semi purchase, Computerworld Blogs