Marketing Day: August 2, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: LinkedIn’s Q2: $228M Revenue, Up 89 Percent Year-Over-Year LinkedIn’s second quarter financials are out. The company has beat analyst expectations and also raised guidance for the remainder of 2012. Revenue in […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- LinkedIn’s Q2: $228M Revenue, Up 89 Percent Year-Over-Year
LinkedIn’s second quarter financials are out. The company has beat analyst expectations and also raised guidance for the remainder of 2012. Revenue in Q2 was $228.2 million, which is up 89 percent from a year ago when LinkedIn announced $121 million in Q2 2011 revenue. Analysts were expecting revenue of $216 million for the quarter. […]
- Apple And Google Top Two Brands According To General Sentiment’s Analysis
Social data and analytics provider General Sentiment released its Q1 2012 Global Brands report. The ranking of brands in the study is based on the firm’s use of sentiment analysis (“frequency and exposure of news mentions and social dialogue”). Brands are then valued on the basis of General Sentiment’s related scoring methodology. The top/most valuable […]
- Twitter Quietly Expands Its Small Business Ad Program Beyond American Express Users
Twitter has begun inviting additional small businesses to use its self-serve advertising platform, and has relaxed one of the main requirements to participate: American Express cards are no longer required. A Twitter spokesperson has confirmed to Marketing Land that the program is now available to more than just American Express cardholders; advertisers can use that […]
- Pew Catalogs Mobile Phone Frustrations: Spam, Telemarketing, Slow Download Speeds
In an April survey of just under 2,000 US adults the Pew Internet & American Life Project asked about problems and frustrations with mobile phone service and experiences. The problems explored in the survey included dropped calls, telemarketing, SMS spam and slow downloads. Pew found that 68 percent of mobile phone owners “receive unwanted sales […]
- Is It Time For Facebook Advertisers To Conduct Click Fraud Audits?
An Achilles heel of pay-per-click internet advertising is the risk that someone will click on an ad they’re not the least bit interested in. To the extent that unqualified clicks are limited to a few over-caffeinated users who click wildly, this isn’t really a big concern — especially to advertisers accustomed to the targeting constraints […]
- Buffer Adds Analytics Upgrade For Twitter, Facebook & LinkedIn Shares
The popular social sharing app Buffer has launched a new set of “buffer analytics” designed to give users more data on their shares. Buffer, a freemium tool, helps users schedule and share their own messages and content from around the web. All shares that happen through buffer will not feature unique data from each network. Here’s how […]
- Google Upgrades Wallet And Takes It Into The Cloud
Although in most respects Google Wallet is still waiting for consumer liftoff, that company is taking it into the cloud. Today Google announced that it was adding a number of new features, including the ability to pair the service with any credit or debit card. Having launched in September 2011 with Citi MasterCard exclusively, Google […]
- Report: Major Brand Adoption Of Facebook & Google+ Has Dropped
Fewer “top brands” are using Facebook and Google+ today than eight months ago. But it’s not a huge decline and may just represent the normal coming and going of online brand activities. In its latest Social Share Report, BrightEdge says that 90 of the world’s top brands have Facebook pages and 75 have Google+ pages. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Creative Testing For The Advanced Search Marketer, Part 3
- Checking Out Shopping SERPs: Put Yourself In A Search Engine’s Shoes
- Google Webmaster Tools Adds Structured Data Dashboard & CNAME Verification
- What Everyone Needs To Know About Good, Bad & Bland Links
Online Marketing News From Around The Web:
Affiliate Marketing
- Most-Tweeted Affiliate Networks Q2: LinkShare Leads Field Of 23, www.marketingvox.com
Analytics
- How To Setup Query Attribution Modelling In Google Analytics [PPC], www.searchenginepeople.com
- Measure Campaign Profits – NOT Return On Ad Spend, online-behavior.com
Blogs & Blogging
- 13 Things to Try When You’re Thinking About Giving Up on Blogging, kikolani.com
- What Actions to Take with 5 Popular Blogging Metrics, managewp.com
Business Issues
- Answers Acquires ResellerRatings to Extend Leadership in Providing Trusted Consumer Advice, MarketWatch
- Dear Mark Zuckerberg by Dalton Caldwell, daltoncaldwell.com
- With Three Key Exits, Facebook’s Top Talent Departures Continue, allthingsd.com
- Mayer Brings in First Googler — in PR — to Yahoo, allthingsd.com
- With Olympics backdrop, Twitter goes for gold in ad strategy, Reuters
Content Marketing
- Three Ways To Drive Revenue With Content, spinsucks.com
Copywriting, Design & Usability
- 25+ Cheat Sheet Wallpapers for Web Designers and Developers, www.trendleaks.com
- Eyes are the Prize: Evaluating the benefits of eye-tracking equipment, uxmag.com
Display & Contextual Advertising
- 4 huge benefits to Google’s single-pixel solution, www.ppcassociates.com
- For Online Video Ads, Bigger is Better (No, Really), Pando Daily
- Target Facebook Advertising for Back-To-School Season…ASAP!, fbppc.com
Domaining
- New Top Level Domains Application Metering – Figure It Out ICANN!, www.markmonitor.com
Email Marketing
- Email Case Study: Moosejaw Adds Personality to Email Messages, www.practicalecommerce.com
General Internet Marketing
- What Michael Phelps’ 19th Gold Medal can Teach You About Smarter Online Marketing, www.copyblogger.com
Internet Marketing Industry
- Updated COPPA Will Impact Advertisers, www.hasoffers.com
- Five ways marketers can deal with social media fatigue, econsultancy.com
- The Cost of Entrepreneurship, www.sugarrae.com
Local Marketing
- What are local citations? How do citations work?, www.hallaminternet.com
Mobile Marketing
- US on Track to Become Top Mobile Ad Market, www.emarketer.com
Search Marketing
- How to Get Your Product to Pop Up on Web Searches, Wall Street Journal
- Investigating Panda & Duplicate Content Issues, www.seoptimise.com
Social Media
- 5 Pinterest Tips for Ecommerce, www.interactivecleveland.com
- A Geography of Twitter, wearesocial.net
- Executing a Social Media Exit Strategy, Social Media Today
- Facebook Adds ‘Pages You May Like’ Box To Mobile News Feed, allfacebook.com
- Facebook DOES NOT have 83 Million Fake Accounts, Relax, socialfresh.com
- Facebook: 8.7 percent are fake users, CNET News
- Friends on Findery!, blog.findery.com
- How One Business Used Facebook Contests to Quadruple Fans & Double Email Contacts, blogs.constantcontact.com
- So Fresh and So Clean, blog.sharethis.com
- The Future of Twitter is Twumblr, www.blindfiveyearold.com
- The Whole Fuss About “Influencer Marketing”, www.chrisbrogan.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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