Amazon adds 100 new Dash buttons & triples the number of available brands

The ecommerce giant says Dash button orders have jumped 75 percent over the last three months.

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Amazon has added more than 100 new Dash buttons, tripling the number of brands now available to Amazon Prime members who use the WiFi connected gadget to purchase household goods.

Brawny, Clorox, Peet’s Coffee, Doritos, Playtex, Red Bull and Starbucks are just a few of the names Amazon listed among the new brands attached to its Dash program. With the additional brands, several new retail categories are now represented, including snacks, vitamins, office products, pet supplies, feminine care and batteries, as well as new beverage options.

Dash director Daniel Rausch says Dash button orders have grown more than 75 percent over the last three months.

“Customers are using Dash buttons more than once a minute,” says Rausch.



You can see a full list of the newly added buttons listed on Amazon’s news release: More Than 100 Amazon Dash Buttons Now Available, Giving Prime Members the Easiest Way to Order Thousands of Products.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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