MarTech » Marketing Management » Introducing The Marketing Technology Landscape Series

Introducing The Marketing Technology Landscape Series

Confused about all that's happening in the world of marketing technology? Marketing Land's new series covering martech will explain all.

Danny Sullivan on July 20, 2015 at 2:15 pm | Reading time: 1 minute

Do you know your martech? With 2,000 companies offering marketing technology services across nearly 50 categories, you could be forgiven if you’re feeling overwhelmed. But help is at hand. Over the coming months, Marketing Land will be exploring various categories of martech.

We’ve just published the first installment: Our Martech Landscape: What Is Call Analytics & Tracking Software story provides a primer about that area.

Stay tuned! More will be coming. You can easily keep up with these and other martech stories from Marketing Land by subscribing to our marketing technology newsletter and by seeing all installments on our Marketing Technology Landscape Series home page.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.