Google Data Studio comes out of beta

Google’s two-year-old free reporting and data visualization platform, Google Data Studio, is now generally available.

Integrations and data connectors. Data Studio, now part of Google Marketing Platform, has native integrations with Google Analytics, Google Ads, Display & Video 360, Search Ads 360, YouTube Analytics, Google Sheets and Google BigQuery. Marketers can also connect to hundreds of other non-Google data sources.

A crop of data connectors from companies like Supermetrics, a digital analytics and reporting tool provider, has also sprouted to help marketers pull data from multiple sources into Data Studio.

More new features. Over the past two years, Google has steadily added features and capabilities to Data Studio. As of this month, Google Marketing Platform (GMP) users can access Data Studio reports in other GMP products, including Analytics, Optimize and Tag Manager. Among other updates, in August, Google added the ability to combine data from multiple sources in a single chart or table with data blending (shown above).

Google says millions now use the product.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.