Four publisher groups to Google: Your GDPR proposal ‘severely falls short’

The organizations point to Google's requirements that publishers collect consent and assume liability as some of the many issues.

Barry Levine on May 1, 2018 at 2:42 pm

In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into effect in about a month.

Now, four major publisher trade groups have released a five-page joint letter to Google CEO Sundar Pichai with a basic message: nope.

The groups are Digital Content Next, European Publishers Council, News Media Alliance and the News Media Association. Their joint membership of about 4,000 newspapers and magazines, mostly in North America and Europe, includes Condé Nast, the Associated Press, The New York Times, The Guardian, Bloomberg, Thomson Reuters and Axel Springer.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.