Facebook video metrics add richer day-by-day data

Facebook's video metrics have been enhanced to give marketers insights into viewer performance, broken down by day.

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Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with information on minutes viewed, 10-second views, whether videos were watched with sound on (or off), unique viewers, views, average percent completion, audience retention, average view duration and organic vs. paid views.

Today, even more detail is being added to video metrics, including day-by-day performance.

Minutes viewed

Facebook will now provide data that empowers publishers to learn the number of time spent on a video on a particular day.

Views

Facebook will share daily insights on the total number of video views per day, giving marketers insights on which days perform better.

10-second views

Video publishers and brands will now learn how many times a video was viewed for up to 10 seconds on a regular day. For videos that are shorter than 10 seconds, Facebook will display the number of times the video was viewed at least 97 percent of the time.

All video metrics can be displayed through Page Insights and the Video Library. By clicking on the video, a pop-up card will appear with the video analytics.



Facebook hasn’t updated the API just yet, but this data will be available soon.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Tamar Weinberg
Contributor
Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.

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