Facebook Strengthens Video Metrics Interface & Adds New Data Points
New video metrics will help brands gain more data on how long videos were watched and whether they were consumed with the sound on or off.
Starting today, brands will be getting a big data boost when it comes to their video metrics. A whole new video metrics interface will be rolling out within Page Insights that will show a handful of new metrics for admins to digest.
The standard video metrics will be staying and will supported by the following new new data points:
This new metric will display the total time that users spent watching the video. Apparently, this was one of the most requested stats and gives brands a quick look at the total watch time for a specific video.
A helpful new metric that will showcase the number of times a video is viewed for a least 10 seconds. Have a video that is less than 10 seconds? This metric will then count when a video has been viewed for at least 97 percent of the length.
Sound On Versus Sound Off
Sound matters. This view will let marketers understand how many people saw the video versus how many folks experience both the audio/visual aspects of the video.
The other metrics that will be included in the revamped Video Metrics page are more familiar:
- Unique Viewers
- Average % Completion
- Audience Retention
- Average View Duration
- Organic vs. Paid
These new changes are rolling out today and will make their way to the Facebook Insights API “soon.”
For more information, see the official Facebook Blog.
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