Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Facebook Acquires Shopping Search Engine, TheFind

Facebook Acquires Shopping Search Engine, TheFind

Facebook says it will use TheFind's technology to make News Feed ads more relevant. TheFind will shut down its search engine in the next few weeks.

Martin Beck on March 13, 2015 at 5:35 pm

facebook-f-logo-1920

Facebook has added an e-commerce company to its shopping cart.

The social network today acquired TheFind, a shopping search engine with an index of 500 million products across 500,000 stores. TheFind’s technology personalizes the shopping experience for signed-in users, who are given the choice to tie in their Facebook accounts, making it possible to taylor their experience based on Facebook “likes.” TheFind also has a product ranking engine that identifies popular products and stores for each search.

Now that computing power, both companies said, will be used to serve Facebook ads that are more relevant.

A Facebook spokesperson emailed this comment:

“We’re excited to welcome TheFind to Facebook. TheFind’s talented team has built a successful search engine that connects people to products. Together, we believe we can make the Facebook ads experience even more relevant and better for consumers. Our business is about connecting people with the topics, companies, brands, and increasingly products they care about and we look forward to doing that with TheFind on board.”

In an announcement on its site, TheFind said it will shut down its shopping search engine in the next few weeks. Here’s the full announcement:

For the last nine years, we’ve worked hard to bring you a shopping experience that’s easy, efficient and fun – searching all the stores on the web to find just the right products you’re looking to buy.

We are now starting our next chapter by combining forces with Facebook to do even more for consumers. Facebook’s resources and platform give us the opportunity to scale our expertise in product sourcing to the over 1 billion people that use the platform.

Key members of our team are joining the company and will be working hard to integrate our technology to make the ads you see on Facebook every day better and more relevant to you.

Unfortunately, this means we will be taking our search engine offline in the next few weeks.

Thank you for your loyalty and for making this a fun journey for all of us!

The move also might help Facebook with its tests of a Buy button. The company, which has had a checkered history of e-commerce efforts, started testing an in-stream Buy button last July, but has said little about it publicly since.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    B2B customer journeys that begin at review sites are significantly shorter
    Using Google Analytics 4 integrations for insights and media activations
    Why we care about performance marketing
    Processes, visibility and optimization: The keys to digital marketing transformation
    Webinar: Grow revenue streams through web accessibility and compliance

About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.