Budweiser & Bud Light Super Bowl Videos Dominate Facebook With More Than 2M Likes, Comments & Shares

Anheuser-Busch brands proved to be the big winner on the social media site for Super Bowl XLIX.

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Taking advantage of Facebook’s ever climbing video engagement rates (Zuckerberg says his site generates three-billion video views daily), many of this year’s Super Bowl brands maximized their game day efforts by uploading their videos directly to Facebook.

“Of the Super Bowl-related videos sponsors posted on their Facebook Pages, 82% were uploaded natively (Facebook video) and 18% were YouTube videos,” reports Evan James, head of North American marketing for social media metrics firm Socialbakers.

Ranking the top Super Bowl themed videos on Facebook by the number of likes, comments and shares received, Socialbakers’ data shows Anheuser-Busch was the big winner, with its ads generating more than two-million combined engagements. The beer company had four different ads make the top ten according to Socialbakers’ reports.

After posting its #UpForWhatever PacMan ad twice – once on January 22 and again on January 28 – Bud Light’s video earned more than 1.8 million total likes, comments and shares.

Its worth noting, of the top ten Super Bowl ads on Facebook, Snickers was the only brand to use a YouTube link versus uploading its video straight to the social media site.

Top 10 Super Bowl Videos on Facebook

1. Budweiser

2. Bud Light (January 22, 2015 post)

3. Budweiser

4. McDonald’s

5. Snickers

6. Coca-Cola

7. Always

8. Budweiser

9. Coca-Cola

10. Coca-Cola

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About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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