The rise of account-based marketing has spurred a shift in how marketers think about accounts. How to develop this more nuanced and effective approach.
About Sonjoy Ganguly
Sonjoy is the SVP, Product Management at Madison Logic, with over 25 years as a veteran product management executive. With extensive experience in the media, financial and professional services industries, Sonjoy came from Deloitte in their Strategy, Brand & Innovation division, managing the definition and execution of new product strategies to identify and cultivate new ways the firm’s practices and its clients can adopt new technologies to create innovative, market leading solutions at scale. Sonjoy attended New York University’s Stern School of Business and spends his off hours with his wife, raising their 2 young children (and still praying for a good night’s sleep, and maybe a good glass of scotch).
Sonjoy Ganguly's latest articles
Contributor Sonjoy Ganguly explores ways B2B marketers can focus their marketing strategies toward achieving lead-generation volume, velocity, value and variability.Sonjoy Ganguly | Aug 10, 2018 at 4:30 pm ET
If all of the developments regarding third-party data have you re-examining your options, check out Sonjoy Ganguly's advice on how to proceed.Sonjoy Ganguly | Jul 11, 2018 at 4:34 pm ET
How can you step up your marketing efforts and punch well above your weight class? Contributor Sonjoy Ganguly says it's all in the strategic approach.Sonjoy Ganguly | Jun 12, 2018 at 12:13 pm ET
It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into action.Sonjoy Ganguly | Apr 17, 2018 at 2:16 pm ET
Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI.Sonjoy Ganguly | Jan 12, 2018 at 10:53 am ET
For some it won't be an easy transition, but contributor Sonjoy Ganguly says the days of campaign-based marketing are over.Sonjoy Ganguly | Dec 21, 2017 at 2:53 pm ET
While ABM can help you target the key decision makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy.Sonjoy Ganguly | Nov 16, 2017 at 11:55 am ET
As more organizations hop on the Account-Based Marketing bandwagon, columnist Sonjoy Ganguly discusses the underlying reasons it's becoming a necessity in the B2B marketing space.Sonjoy Ganguly | Oct 19, 2017 at 4:45 pm ET
You need to have your eye on the whole field -- the big picture -- to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.Sonjoy Ganguly | Jul 25, 2017 at 11:56 am ET
Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says it's time to shake things up and unlock ABM's potential.Sonjoy Ganguly | Jun 29, 2017 at 4:05 pm ET
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference.Sonjoy Ganguly | Jun 1, 2017 at 2:56 pm ET