Maximize Email Engagement and Personalization with Data & AI
Speakers:
Nia Coleman,
Product Marketing Manager, SalesforceChris Freshcorn,
Manager, Digital Marketing, Manheim
A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement.
Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily accessible view of real-time campaign results.
You’ll also learn how they:
- Accessed their customer’s buyer activity in real time by integrating and visualizing previously dispersed data in intelligent dashboards
- Delivered hyper-targeted email messaging with personalized content at every stage of the funnel
- Increased email open rates with automated insights
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
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