Top Data and Analytics Trends for the Digital-First Marketer

Speakers:
Loretta Shen, Senior Director, Product Marketing, Salesforce

As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to understand how marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment.

Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide. Join us as we unpack how data has become central to marketing success and learn:

• How marketers define their roles in the digital-first era
• How marketers are adapting to a privacy-focused data ecosystem
• The role of data in marketing-led growth and customer experiences
• Trends in cross-channel marketing and analytics

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Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.